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Bad leads are a big problem for B2B marketers. In fact, according to Invesp, 80% of leads don’t amount to anything.
And a study by Reach Marketing found that 58% of B2B marketers say lead quality is their top challenge.
As a result, marketing teams often struggle to hit sales goals.
Meanwhile, the cost of acquiring new leads keeps rising, leading to rising marketing budgets.
That’s why qualified leads are so important.
But how do you find them?
Let’s look at how qualified lead generation services like ViB can connect you with high-intent, sales-ready leads.
But first, let’s review the problems with traditional lead generation in sourcing qualified leads.
The pitfalls of traditional lead generation
Many B2B tech marketers still use outdated, traditional lead generation methods—like buying email lists, running broad ad campaigns, and cold calling. But these tactics no longer work well. Here’s why:
- Low engagement – Many prospects ignore mass emails and ads.
- Poor conversion rates – Unvetted leads rarely turn into sales.
- Wasted resources – Teams spend time chasing bad prospects.
- Low ROI – Generic lead lists cost money but deliver little value.
Traditional lead generation focuses on quantity over quality. Marketers may get thousands of contacts, but most aren’t actually interested in buying.
🎖️ Why qualified leads matter more than ever
A qualified lead is a prospect who has shown interest in a product or service. They may have visited a website, downloaded a report, or signed up for a demo. These leads are far more likely to convert into paying customers than unvetted leads.
Qualified leads help marketing teams work smarter. Instead of chasing random contacts, they can focus on people who are ready to buy.
High-intent leads vs. unvetted leads
Unvetted leads | High-intent leads |
Cold contacts from generic lists | Pre-vetted prospects with genuine interest |
Low email open and response rates | High engagement and interaction |
Little to no knowledge of your product | Aware of your solution and considering a purchase |
Low conversion rates | Strong likelihood of turning into customers |
By using qualified lead generation services, marketing teams can increase ROI and speed up the sales cycle.
Instead of guessing who might be interested, these services can connect you with decision-makers who actually want to talk.
👑 ViB: High-intent leads from an engaged tech community
At ViB, leads qualify themselves.
Here’s how it works:
- Tech pros opt in – Tech professionals voluntarily join our community to find solutions that fit their needs.
- We target your ideal customer – Using firmographic and behavioral insights, we identify high-intent prospects based on your ideal customer profile.
- You connect with self-qualified leads – Leveraging our demand generation solutions, you connect with engaged prospects.
ViB’s zero- and first-party data approach ensures you get up-to-date, highly relevant leads, leading to better conversions.
Here’s a real-life example of how ViB’s qualified lead generation services help B2B marketers.
How OpenText achieved record results with ViB
OpenText needed to generate more marketing qualified leads (MQLs) and sales qualified leads (SQLs) across multiple marketing campaigns.
Using ViB’s solutions, the company was able to achieve impressive results:
- ViB Emails – Increased webinar registrations by 25%
- ViB Webinars – Achieved a record-breaking 54% attendance rate and 327 registrations
- ViB Appointments – Generated 24 new sales opportunities
OpenText now ranks ViB as one of Its top marketing vendors and plans to continue using our solutions.
Download the full case study here!
Ready to boost your lead generation efforts?
B2B lead generation doesn’t have to be a struggle. With ViB, you can connect with the right prospects, generate higher-quality leads, and improve sales outcomes—all with minimal effort.
Ready to see how our demand generation services can transform your marketing strategy?
