Plans & Pricing

Select from our range of B2B demand generation solutions

Find the perfect solutions for your business with our simple and hassle-free pricing. With ViB, you can easily pick, plug, and play individual solutions, or collaborate with us to create an integrated plan.
  • Emails

  • ViB Emails

    Starting at

    $2,200 per send*

    *To 75,000 community members that match your criteria

    ViB Emails is a great top-of-funnel tactic to drive awareness and generate leads. Leveraging your existing email and CTA we’ll resend it to members of our community that match your ideal customer profile.
    • Priced per email send
    • Standard send size starts at 75,000 contacts
    • Flexibility to add more contacts in increments of 25,000
    • Volume and subscription discounts available
    • Exclusive pilot price available for first-time clients

    Additional options

    Send again

    Perform a second send of the same email to the same audience revising your subject line.

    ABM/TAL targeting

    Activate specific ABM or target accounts by specifying a list of accounts in our community to promote your email to.

  • Appointments

  • ViB Appointments

    Starting at

    $1,000 per meeting*

    *Price per meeting varies based on targeting specifications provided

    ViB Appointments effectively generates mid-funnel leads for your sales team. We share your message with professionals in our opted-in community and they apply to meet with you if your solution aligns to their needs.
    • Priced per completed meeting
    • Packages start at 10 meetings
    • Volume and subscription discounts available

    Additional options

    Post-meeting intelligence

    Get direct end user feedback after each meeting on your sales people, product, and messaging, to ensure performance and nail your follow-up.

    Expanded targeting

    Accept meetings with prospects slightly outside of your ideal target audience who have applied for your program, for half the price of a targeted meeting.

  • Syndication

  • Syndication

    ViB Syndication

    Starting at

    $35 per lead*

    *Price per lead variable on targeting specifications provided

    ViB Syndication is a reliable top-of-funnel tactic to generate downloads of your high-value content. Leveraging your existing content of choice, we’ll actively promote it to members from our community that match your ICP, until we meet your qualified lead goal.
    • Priced per lead
    • Packages start at 200 downloads
    • Volume and subscription discounts available

    Additional options

    Technology integration

    Automatically receive downloads in your own system of record to scale content syndication with us.

    Expanded targeting

    Accept leads from prospects slightly outside of your ideal target audience who have downloaded your asset, for half the price of a targeted download.

  • Webinars

  • ViB Webinars

    Starting at

    $15,000 per webinar*

    *For a live webinar with a 100 attendee guarantee

    With ViB Webinars you’ll get an entire webinar orchestrated for you — including your choice of a registrant or attendee guarantee. You provide your topic and speakers, and we’ll do the rest: plan, promote, host, track, and deliver a guaranteed number of leads at the end.
    • Priced per webinar
    • Choose from a registrant or attendee guarantee
    • Volume discounts available for multiple webinars

    Additional options

    Simulated live webinar

    Use any pre-recorded session to be simulated as a live event, instead of presenting in real-time.

    Additional attendees

    Secure the contact information for any registrations or attendees beyond your guarantee.

  • Research

  • ViB Research

    Starting at

    $22,500 per project*

    *For a sample size of 200-300 respondents

    ViB Research is an excellent way to get analyst-level insights and generate a multitude of high-value content. We’ll co-design a research survey and promote it to the ViB Community members that fit the targeting requirements of your research objective.
    • Priced per survey
    • Full ownership of data collected
    • Niche targeting options available
    • Includes a custom report with your findings and additional expert analyses
  • Deal Intent

  • ViB Deal Intent

    Starting at

    $450 per lead*

    *Price variable on targeting specifications provided

    ViB Deal Intent is a great mid to bottom-of-funnel tactic that delivers sales-ready leads who are actively considering a solution in your market, including timelines, budget, and decision makers involved – directly from the prospect.

    • Priced per lead
    • Packages start at 10 leads
    • Flexible targeting options

ViB Emails

Starting at

$2,200 per send*

*To 75,000 community members that match your criteria

ViB Emails is a great top-of-funnel tactic to drive awareness and generate leads. Leveraging your existing email and CTA we’ll resend it to members of our community that match your ideal customer profile.
  • Priced per email send
  • Standard send size starts at 75,000 contacts
  • Flexibility to add more contacts in increments of 25,000
  • Volume and subscription discounts available
  • Exclusive pilot price available for first-time clients

Additional options

Send again

Perform a second send of the same email to the same audience revising your subject line.

ABM/TAL targeting

Activate specific ABM or target accounts by specifying a list of accounts in our community to promote your email to.

ViB Appointments

Starting at

$1,000 per meeting*

*Price per meeting varies based on targeting specifications provided

ViB Appointments effectively generates mid-funnel leads for your sales team. We share your message with professionals in our opted-in community and they apply to meet with you if your solution aligns to their needs.
  • Priced per completed meeting
  • Packages start at 10 meetings
  • Volume and subscription discounts available

Additional options

Post-meeting intelligence

Get direct end user feedback after each meeting on your sales people, product, and messaging, to ensure performance and nail your follow-up.

Expanded targeting

Accept meetings with prospects slightly outside of your ideal target audience who have applied for your program, for half the price of a targeted meeting.

Syndication

ViB Syndication

Starting at

$35 per lead*

*Price per lead variable on targeting specifications provided

ViB Syndication is a reliable top-of-funnel tactic to generate downloads of your high-value content. Leveraging your existing content of choice, we’ll actively promote it to members from our community that match your ICP, until we meet your qualified lead goal.
  • Priced per lead
  • Packages start at 200 downloads
  • Volume and subscription discounts available

Additional options

Technology integration

Automatically receive downloads in your own system of record to scale content syndication with us.

Expanded targeting

Accept leads from prospects slightly outside of your ideal target audience who have downloaded your asset, for half the price of a targeted download.

ViB Webinars

Starting at

$15,000 per webinar*

*For a live webinar with a 100 attendee guarantee

With ViB Webinars you’ll get an entire webinar orchestrated for you — including your choice of a registrant or attendee guarantee. You provide your topic and speakers, and we’ll do the rest: plan, promote, host, track, and deliver a guaranteed number of leads at the end.
  • Priced per webinar
  • Choose from a registrant or attendee guarantee
  • Volume discounts available for multiple webinars

Additional options

Simulated live webinar

Use any pre-recorded session to be simulated as a live event, instead of presenting in real-time.

Additional attendees

Secure the contact information for any registrations or attendees beyond your guarantee.

ViB Research

Starting at

$22,500 per project*

*For a sample size of 200-300 respondents

ViB Research is an excellent way to get analyst-level insights and generate a multitude of high-value content. We’ll co-design a research survey and promote it to the ViB Community members that fit the targeting requirements of your research objective.
  • Priced per survey
  • Full ownership of data collected
  • Niche targeting options available
  • Includes a custom report with your findings and additional expert analyses

ViB Deal Intent

Starting at

$450 per lead*

*Price variable on targeting specifications provided

ViB Deal Intent is a great mid to bottom-of-funnel tactic that delivers sales-ready leads who are actively considering a solution in your market, including timelines, budget, and decision makers involved – directly from the prospect.

  • Priced per lead
  • Packages start at 10 leads
  • Flexible targeting options
Plans & Pricing Options

Customize a program that works for you

Define your targeting requirements

Pay according to your targeting specificity. Go broad, or get niche, targeting by job titles, job levels, geography, company size, revenue, industries, technologies, or even ABM lists.

Customize your volume

Start with our introductory offers tailored for new clients, and scale up with volume-based discounts as your needs grow. Our pricing is designed to accommodate goals and budgets of all sizes.

Scale with subscriptions

Drive a predictable inbound of leads or meetings, on a monthly, quarterly, or annually basis, with subscriptions available for many of ViB's solutions.

Community Specifications

Take the next step with our media kit

Get the full technology profile breakdown, plus more on our approach, case studies and B2B demand generation solutions through the 2023 media kit.

FAqs

Learn more about B2B demand generation solutions

Instead of relying on conventional lead sourcing methods, ViB uses a proprietary community-based approach. We actively source, segment, and nurture a community of high-tech professionals who are interested in discovering emerging technologies through us.

Here’s how it works:

  • Tech professionals voluntarily sign up to join our community
  • These members provide their full profile information and interests
  • They freely opt-in to a range of programs to meet with vendors or to receive emails and content on specific topics that interest them
  • We match community members to clients (you!) through a range of demand generation solutions you can see on this page.

 

This way, we’re able to find the best leads who are accurately segmented and most importantly self-qualified.

Quantity: ViB guarantees a specific or minimum quantity of leads delivered for these solutions: Syndication, Appointments, Deal Intent and Webinars. Prior to launching any of these campaigns, we’ll contractually determine the number of leads delivered, and their pricing.

Quality: All our solutions that come with lead quantity guarantees also include a quality guarantee. This means, leads delivered will fit your contractually predetermined ICP. If any fall outside your requirements, they won’t be considered as part of your contract, and we’ll continue running your campaign until we hit your lead goal.

We have a broad pool of profiles, mostly in IT and software industries, but in many others as well. You can grab our media kit for a preview — or the easiest option is to reach out for us to do a quick search, on-demand.

If you have an idea of what solution(s) you wish to try, our next step will be to identify your ICP and any contractual lead guarantees, which largely determine our pricing. 

If you’re still exploring, we’d love to help you simplify your research! Ask us anything, like a quick overview of our solutions, differentiators, case studies, pricing, timelines, ViB Community and so on.

Our solutions require us to understand your target market, pain points, goals, and timing, so we’re able to recommend the best solution(s) that can reach your ICP — and offer the best pricing. The B2B buying journey is usually complex without a one-size-fits-all approach, which is why we’re big on collaborating with you closely to get you the best leads on your timeline.

Typically, the more narrow your targeting (e.g. C-level profiles in a niche industry), the higher the final quote. Likewise, broader targeting will lower the final cost per lead.

Similarly, awareness level or top-of-funnel solutions, such as Emails and Syndication, have a lower price point. Solutions that generate “warmer” leads that are closer to the bottom of the funnel, such as Appointments and Deal Intent, are priced higher — since they convert at a higher rate and won’t need as much resources for nurturing.

Finally, our more creative-led solutions, like Webinars and Research, come with dedicated team support to get the campaign up and running.

Transparency and affordability is part of our values, so we’d love to help further if you have more questions around this.

Most of our lead generation solutions come with a pay-per-lead pricing model, or lead guarantees. Prior to launching any of these campaigns, we’ll set a minimum number of leads to be delivered, and contractually agree on the pricing, all to help you eliminate the risk. You can get more details under each solution above, but here’s a quick rundown:

  • Syndication: priced per lead
  • Appointments: priced per lead
  • Deal Intent: price per lead
  • Webinars: registrant/attendee guarantees 

 

Our other solutions, Emails and Research, naturally have more variables and come without clear-cut pay-per-lead options. However, we’ll still help you to project an estimated number of recipients for Emails, and respondents for Research, so you can run each campaign without guesswork.

By default, our solutions are campaign-based, with no fixed or minimum timeline. Typically, once the campaign is fully executed (e.g. your email has been set up and sent), or once the leads are fully delivered (e.g. 10 out of 10 guaranteed appointments have been delivered), the campaign is considered a wrap! This way, there’s less to worry about retainer contracts and hidden fees. The only exception is our subscription model, which is currently available for ViB Emails. 

We currently have a ViB Emails annual subscription option. It gives you a consistent number of emails sent every month to use through your 12-month subscription period. Each package includes 12 ViB Emails credits, 12 second send add-on credits, 4 rush add-on credits, and 24 email reports.

The package is processed under a one-time payment at the start, perfect if you’ve seen successes with Emails and want to scale it further without the paperwork.

You’ll see cost savings of 30% and above and are welcome to purchase as many annual subscription packages as you need to double, triple, or even further multiply these benefits — to help increase your ROI as a marketer.

Of course! We already have a range of add-ons and customization options that you can ask our reps about. Or if you have a cool idea on how to leverage our ViB Community to generate demand for you, we’d love to hear about it too.

You can expect things to move fairly quickly — in as little as a matter of days — for simple campaigns like Emails and Syndication, and even Appointments. The timing really varies though, and if you need a clear-cut answer or get leads pronto, don’t hesitate to ask.

We offer low-risk and low-cost trials for our flagship solutions: Emails, Syndication, and Appointments. 

  • Email trial includes: 1 email of your choice, delivered to up to 75,000 contacts
  • Syndication trial includes: 1 piece of content of your choice, to generate up to 100 downloads
  • Appointments trial includes: Up to 3 scheduled appointments with prospects, with post-meeting sales intelligence survey data provided for each prospect

 

The terms for a trial include:

  • Broader audience targeting, due to the limited term nature of a trial
  • Limited to new customers of each solution 

We’re big advocates of trials (aka pilot pricing), to help you make an informed initial decision regarding our approach, customer service, and potential results. Simply reach out to get started!

View estimates for your targeting specificity