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Customize your perfect B2B
demand generation program
Simple, transparent pricing. Zero hassle. Real results.
Customize the right solution for your business and target audience. With ViB you can easily pick, plug, and play one service or a few to build an integrated plan.
Services & Pricing
VIB EMAILS- ViB Emails is a great top-of-funnel tactic to drive awareness and generate leads beyond your database.
- Leveraging your existing email and CTA we’ll resend it to members of our audience that match your ideal customer profile.
- Choose from add-ons that empower you to send to specific ABM or target audiences.
VIB APPOINTMENTS- ViB Appointments effectively generates mid-funnel leads for your sales team.
- We share your message with verified professionals in our audience segments that match your requirements and they apply to meet with you if your solution aligns to their needs.
- Our pay-for-performance model means you only pay for quality meetings that happen.
VIB SYNDICATION- ViB Syndication is a reliable top-of-funnel tactic to generate downloads of your high-value content.
- Leveraging your existing content of choice, we’ll actively promote to members from our audience that match your ICP, until we meet your qualified lead goal.
- Further enhance your program by syndicating multiple assets at once to nurture and drive leads down the funnel.
VIB WEBINARS- With ViB Webinars you’ll get an entire webinar orchestrated for you — including your choice of a registrant or attendee guarantee.
- You provide your topic and speakers, and we’ll do the rest: plan, promote, host, track, and deliver a guaranteed number of leads at the end.
- Choose from live or simulated live options where you can use a pre-recorded session instead of a real-time presentation.
Not ready to go all in? Start with a Pilot.
Test ViB with a low-lift program and get ICP-fit leads fast.
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Frequently Asked Questions (FAQ)
Learn more about B2B demand
generation solutions
Where do you get your leads?
Instead of relying on conventional lead sourcing methods, ViB uses a proprietary community-based approach. We actively source, segment, and nurture a community of high-tech professionals who are interested in discovering emerging technologies through us.
Here’s how it works:
- Tech professionals voluntarily sign up to join our community
- These members provide their full profile information and interests
- They freely opt-in to a range of programs to meet with vendors or to receive emails and content on specific topics that interest them
- We match community members to clients (you!) through a range of demand generation solutions you can see on this page.
This way, we’re able to find the best leads who are accurately segmented and most importantly self-qualified.
What lead guarantees are there?
Quantity: ViB guarantees a specific or minimum quantity of leads delivered for these solutions: Syndication, Appointments, Deal Intent and Webinars. Prior to launching any of these campaigns, we’ll contractually determine the number of leads delivered, and their pricing.
Quality: All our solutions that come with lead quantity guarantees also include a quality guarantee. This means, leads delivered will fit your contractually predetermined ICP. If any fall outside your requirements, they won’t be considered as part of your contract, and we’ll continue running your campaign until we hit your lead goal.
How do I know if I can find my audience in the ViB Community?
What can I expect when I contact your team to take the next step?
If you have an idea of what solution(s) you wish to try, our next step will be to identify your ICP and any contractual lead guarantees, which largely determine our pricing.
If you’re still exploring, we’d love to help you simplify your research! Ask us anything, like a quick overview of our solutions, differentiators, case studies, pricing, timelines, ViB Community and so on.
Why do I need to get a custom quote or to contact your team?
Our solutions require us to understand your target market, pain points, goals, and timing, so we’re able to recommend the best solution(s) that can reach your ICP — and offer the best pricing. The B2B buying journey is usually complex without a one-size-fits-all approach, which is why we’re big on collaborating with you closely to get you the best leads on your timeline.
How are the prices determined?
Typically, the more narrow your targeting (e.g. C-level profiles in a niche industry), the higher the final quote. Likewise, broader targeting will lower the final cost per lead.
Similarly, awareness level or top-of-funnel solutions, such as Emails and Syndication, have a lower price point. Solutions that generate “warmer” leads that are closer to the bottom of the funnel, such as Appointments and Deal Intent, are priced higher — since they convert at a higher rate and won’t need as much resources for nurturing.
Finally, our more creative-led solutions, like Webinars and Research, come with dedicated team support to get the campaign up and running.
Transparency and affordability is part of our values, so we’d love to help further if you have more questions around this.
Which solutions have a pay-per-lead pricing?
Most of our lead generation solutions come with a pay-per-lead pricing model, or lead guarantees. Prior to launching any of these campaigns, we’ll set a minimum number of leads to be delivered, and contractually agree on the pricing, all to help you eliminate the risk. You can get more details under each solution above, but here’s a quick rundown:
- Syndication: priced per lead
- Appointments: priced per lead
- Webinars: registrant/attendee guarantees
Our other solutions, Emails and Research, naturally have more variables and come without clear-cut pay-per-lead options. However, we’ll still help you to project an estimated number of recipients for Emails, and respondents for Research, so you can run each campaign without guesswork.
Is there a minimum contract term?
By default, our solutions are campaign-based, with no fixed or minimum timeline. Typically, once the campaign is fully executed (e.g. your email has been set up and sent), or once the leads are fully delivered (e.g. 10 out of 10 guaranteed appointments have been delivered), the campaign is considered a wrap! This way, there’s less to worry about retainer contracts and hidden fees. The only exception is our subscription model, which is currently available for ViB Emails.
I don’t see the right solution, can I request a custom campaign?
Of course! We already have a range of add-ons and customization options that you can ask our reps about. Or if you have a cool idea on how to leverage our ViB Community to generate demand for you, we’d love to hear about it too.
How long does it take to set up a campaign and see leads?
You can expect things to move fairly quickly — in as little as a matter of days — for simple campaigns like Emails and Syndication, and even Appointments. The timing really varies though, and if you need a clear-cut answer or get leads pronto, don’t hesitate to ask.
What low-risk trial options are there and how do I know if I qualify?
We offer low-risk and low-cost trials for our flagship solutions: Emails, Syndication, Appointments and Webinars.
- Email trial includes: 1 email of your choice, delivered to up to 75,000 contacts
- Syndication trial includes: 1 piece of content of your choice, to generate up to 100 downloads
- Appointments trial includes: A custom number of scheduled appointments with prospects, plus post-meeting sales intelligence survey data provided for each prospect
- Webinars trial includes: 1 full-service virtual event with 25 guaranteed attendees.
The terms for a trial include:
- Broader audience targeting, due to the limited term nature of a trial
- Limited to new customers of each solution
We’re big advocates of trials (aka pilot pricing), to help you make an informed initial decision regarding our approach, customer service, and potential results. Simply reach out to get started!
