Get guaranteed meetings with demo-ready leads

B2B appointment setting is the process of scheduling sales meetings between prospective clients and sales reps. The process involves tasks like cold calling, emailing, lead qualification, and nurturing. The goal is to keep your B2B sales pipeline full.

These are services offered by specialized companies or sales development representatives (SDRs). The process involves reaching out to potential clients, qualifying them, and securing meetings with your sales team.

Outsourcing B2B appointment setting helps speed up the early stages of your sales cycle. Generating sales leads can take weeks of prospecting, qualifying, and nurturing—especially in the high-tech industry or when closing large deals.”

Lead generation is a broader, top-of-funnel activity. It’s about finding potential customers, introducing them to your brand, and sparking their interest.

Appointment setting is more mid-funnel. It focuses on booking one-on-one meetings or calls between decision makers and your sales reps. This allows you to build trust, moving prospects closer to a deal and driving pipeline performance.

The best question yet! Here are some case studies highlighting our clients’ success with appointment setting. You can also check out our Resources hub for even more success stories.

• Watch how Automation Anywhere converts 50% of leads into sales opportunities 
• Read how Abnormal Security estimates 67x ROI from ViB leads
• Read how IBM generates 10x more ROI with appointment setting
• Read how Ermetic converts 50% of appointments into opportunities
• Read how Datacore adds $1million+ in pipeline

If you’re hiring on a fee-for-service basis—like working with a rep, contractor, or team—expect to pay around $6,000 to $10,000 per rep each month. That’s often before any one-time setup or training fees, which can range from a few hundred to several thousand dollars.

If you’re outsourcing on a pay-per-lead or pay-per-appointment, rates typically start at $500 to $2,000 per meeting. Some providers offer meetings for as little as $50, while others charge up to $3,500. (But remember, you often get what you pay for.)

ViB uses a pay-per-qualified-meeting-held pricing model—meaning you only pay for completed appointments with leads who fit your targeting criteria. 

Unlike fee-for-service providers, there’s no risk of paying for no-shows or getting stuck with a retainer fee for low meeting volume. You only pay for successful meetings. That’s part of our core values as a trusted demand generation partner—and we deliver on it through our unique community-based approach.

At ViB, we don’t rely on cold calling at all!

Traditional B2B cold calling services gather contact data from various sources like company directories, business databases, trade shows, industry events, social media, and referrals. They may also buy or rent targeted lead lists from B2B data providers. Reps then use cold outreach to manually qualify prospects and set up meetings.

ViB takes a different approach. Our community-based model taps into a network of millions of high-tech decision makers to source qualified, targeted prospects. We promote your solution on our community portal, where members voluntarily opt in to meet with you. Because they self-qualify—without any hard selling—they’re typically more interested, leading to higher conversion rates.

Outsourced sales development representatives (SDRs), sometimes called business development representatives (BDRs), need to pitch your brand and solution to prospective clients, and then manually qualify leads—a process that leaves room for error.

Outsourcing to SDRs can be especially challenging for high-tech companies. Training often takes weeks, as SDRs need to understand complex solutions and communicate technical details accurately. This can be time-consuming and costly, increasing the risk of setting meetings with prospects who don’t understand your brand or solution.

Common issues with outsourced SDRs include:

• Struggling to understand niche tech solutions and relay technical details
• Misrepresenting your brand
• Delivering leads that don’t match your targeting criteria or buyer personas
• Long onboarding and training timelines
• Fee-for-service pricing models that charge regardless of results

ViB Appointments is different. We tap into a community of millions of high-tech professionals. Our platform-driven approach puts you in control of your message and targeting—without the need to train SDRs on your product. You can launch in days, not months. Plus, our pay-per-completed meeting model lowers your risk—you only pay for successful appointments.

Post-Meeting Intelligence is a survey-based service that gathers unbiased feedback from prospects after your sales meetings. It’s available exclusively as an add-on to ViB Appointments. This service helps fill post-meeting data gaps, answering key questions like:

• Which product or service features resonated most with the prospect?
• How could the sales call have been improved?
• What hurdles might prevent closing the deal?
• What next steps align with the prospect’s pace and interest?
• Does the prospect have the budget for our solution?

Instead of leaving your sales reps to guess after the call, ViB acts as a neutral third party to survey the prospect. We gather first-hand data to close the feedback loop—giving you clear insights to refine your approach and boost your chances of winning the deal.