ViB Syndication
Get guaranteed leads for your best content
With ViB Syndication, we match your assets to tech profiles who are eager to read about new solutions. You’ll get assured results with our qualified download guarantee.
Turn your hard work into quality downloads
Maximize the ROI of existing assets
Generate interest beyond your own website and contact database and reach net-new tech professionals who’ve opted in to receive great content like yours.
Target your ideal customer
Tap into our engaged community to find your ideal customer, targeting by job titles, job level, geography, company size, revenue, industries, technologies, or even ABM list.
Actively promote each asset
Unlike placing content on editorial sites typically delivering idle researchers, ViB actively promotes your content to tech professionals who have joined the community to discover new solution providers like you.
Pay only for qualified leads
ViB’s approach comes with a qualified download guarantee where we vet every lead to ensure its quality matches your targeting specifications.
See outstanding results like our happy customers
4x more pipeline produced than other providers
100% lead acceptance rate for over a year
Zero audience exhaustion for over two years
Launch and promote assets without any complex onboarding
STEP 1 Share your asset and who you want to reach
Promote whitepapers, ebooks, videos, or any high-value content, and tell us everything about your ideal customer profile, including their job title, seniority, company size, and interests.
STEP 2 We create your promotional webpage
STEP 3 Pay only for leads that fit your requirements
ViB will get you quick results with immediate opportunities. We always recycle at least one to two [underperforming] vendors. But in two years together, we haven’t experienced any audience exhaustion with ViB and we haven’t rejected a single lead in more than a year.
Think it through with our one-page datasheet
Access expert support and resources
Learn more about B2B content syndication
Syndicated content refers to content that is distributed or licensed for publication on multiple platforms. B2B content syndication is the process of sharing your content with other businesses in your industry to reach a wider audience. There are so many benefits of B2B content syndication, such as building your B2B tech brand, and generating engaged leads beyond your usual reach.
ViB Syndication uses a unique approach that revolves around our community of tech end users. Our leads are members of our ViB Community, where they come to discover new tech and tell us about their interests and contact details.
By using this community-based approach, we’re able to provide you with contact data that is self-verified and directly from the source (zero-party data). Our community members choose to receive content that aligns with their interests and business needs. Through ViB Syndication, we then promote your content to them until we reach your qualified lead guarantee. So rest assured, you’ll generate engaged and qualified leads who are genuinely interested in what you have to offer. It’s a win-win!
We get it, choosing the best B2B content syndication services provider can feel like a maze. So let’s break it down.
There are quite a few ways ViB Syndication stands out from other B2B content syndication platforms. For one, other platforms primarily use a native advertising model that targets a general audience of readers segmented by vague readership patterns like location, time, and browser type. Meanwhile, ViB’s audience is made up of tech end users who have opted in to receive content that matches their business needs. Each user is carefully targeted, using a range of B2B customer segmentation strategies like firmographics and psychographics (interests).
Another key difference is our pricing model. With ViB, we follow a pay-per-qualified-download model. It’s a more specific type of pay-per-lead model, where you only pay for the leads that meet your criteria. This is different from other platforms that function more like ads and use a pay-per-click or pay-per-impression model. Our approach ensures that you get the most out of your investment and only pay for qualified leads that are actually interested in your content. No wasted clicks or impressions here!
Lastly, paid content syndication vendors might require you to use complex bidding platforms, which could take some time to onboard. With ViB, we’ll simply need your asset, targeting criteria and lead goal, and we’ll handle the rest so you can focus on what you do best.
In terms of assets, we recommend promoting B2B technology content that is informative and educational, as well as relevant to our ViB Community’s interests. With ViB Syndication, you can promote all types of assets and formats, including whitepapers, case studies, webinars, blogs and ebooks.
Check out our content syndication case study with Google (Siemplify) to see how their rockstar team leveraged ViB Syndication for over 2 years.
