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ViB Syndication

Get guaranteed leads for your best content

With ViB Syndication, we match your assets to tech profiles who are eager to read about new solutions. You’ll get assured results with our qualified download guarantee.

Benefits & Features

Turn your hard work into quality downloads

Maximize the ROI of existing assets

Generate interest beyond your own website and contact database and reach net-new tech professionals who’ve opted in to receive great content like yours.

Target your ideal customer

Tap into our engaged community to find your ideal customer, targeting by job titles, job level, geography, company size, revenue, industries, technologies, or even ABM list.

Actively promote each asset

Unlike placing content on editorial sites typically delivering idle researchers, ViB actively promotes your content to tech professionals who have joined the community to discover new solution providers like you.

Pay only for qualified leads

ViB’s approach comes with a qualified download guarantee where we vet every lead to ensure its quality matches your targeting specifications. 

Results

Generate real pipeline on repeat

4x more pipeline produced than other providers

100% lead acceptance rate for over a year

$800k in pipeline
every month

50% higher conversion rate than other providers

How It Works

Launch and promote assets without any complex onboarding

STEP 1 Share your asset and who you want to reach

Promote whitepapers, ebooks, videos, or any high-value content, and tell us everything about your ideal customer profile, including their job title, seniority, company size, and interests.

STEP 2 We create your promotional webpage

Get a dedicated page built on our ViB Community portal to showcase your asset. We’ll actively promote the page to your target audience, for them to voluntarily download materials that fit their needs.

STEP 3 Pay only for leads that fit your requirements

We promote your content until we reach your lead guarantee, so you’ll never miss a goal. Get regular delivery of the contact details of your new leads, and monitor your results with us as we go.
SEE MORE

Think it through with our one-page datasheet

What is ViB Syndication datasheet - B2B demand generation services
REsources

Access expert support and resources

The Top 10 Benefits of B2B Content Syndication

Free vs. Paid Content Syndication — Which Works Best for B2B Tech Companies?

How to Choose the Best B2B Content Syndication Services Provider for Your Business?

REsources

Access expert support and resources

The Top 10 Benefits of B2B Content Syndication

Free vs. Paid Content Syndication — Which Works Best for B2B Tech Companies?

REsources

Access expert support and resources

The Top 10 Benefits of B2B Content Syndication

FAqs

Learn more about B2B content syndication

Part of content syndication marketing, syndicated content refers to content that is distributed or licensed for publication on multiple platforms. 

B2B content syndication is the process of sharing your content with other businesses or partners in your industry to reach a wider audience. There are so many benefits of B2B content syndication, such as building your B2B tech brand, and generating engaged leads beyond your usual reach.

By using this community-based approach, we’re able to provide you with contact data that is self-verified and directly from the source (zero-party data). Our community members choose to receive content that aligns with their interests and business needs. Through ViB Syndication, we then promote your content to them until we reach your qualified lead guarantee. So rest assured, you’ll generate engaged and qualified leads who are genuinely interested in what you have to offer. It’s a win-win!

With B2B content syndication services, we’re talking specifically about paid content syndication. These services involve paying a professional distribution company or lead generation agency to syndicate your content. 

We see content syndication as a specific lead generation strategy. You’re getting leads through content. 

In fact, we think it’s superior to other common lead generation strategies, like buying a lead list or running a cold email campaign. Content syndication is like the best-of-both-worlds in terms of a paid vs organic strategy. That’s because you’re still delivering real value through your content and delighting your leads, but can set it all up really easily via an outsourced service.

Check out our content syndication case study with Google (Siemplify) to see how their rockstar team leveraged ViB Syndication for over 2 years.

In terms of paid syndication, a content syndication services provider will basically promote any existing content you have. This promotion is either on their own platform, or via various content publishers who are part of their content syndication network. At ViB, we have our own “content syndication platform

Free content syndication requires you to pitch your content to relevant publications and websites, hoping they mention it, extract content, give you credit, or even place a backlink. You can also republish your content on sites you own, which counts as a free syndication strategy. 

Paid content syndication removes all that extra effort and “risk”, by having an external partner promote your content for a fee. Ps. you can also see more on the blog: Free vs. Paid Content Syndication — Which Works Best for B2B Tech Companies?

The benefits of B2B content syndication are endless. But the key is this: content is a big part of marketing, yet it isn’t always easy to get the right eyes on the valuable blogs, ebooks, webinars etc. that you make. In turn, content syndication services help you get assured leads from content. 

ViB Syndication uses a unique approach, where we generate leads from our community of tech end users. Essentially, our leads are members of our ViB Community, where they come to discover new tech and tell us about their interests and contact details.

By using this community-based approach, we’re able to provide you with contact data that is self-verified and directly from the source (zero-party data). Our community members choose to receive content that aligns with their interests and business needs. Through ViB Syndication, we then promote your content to them until we reach your qualified lead guarantee. So rest assured, you’ll generate engaged and qualified leads who are genuinely interested in what you have to offer. It’s a win-win!

We get it, choosing the best B2B content syndication services provider can feel like a maze. So let’s break it down.

There are quite a few ways ViB Syndication stands out from other B2B content syndication platforms. For one, other platforms primarily use a native advertising model that targets a general audience of readers segmented by vague readership patterns like location, time, and browser type. Meanwhile, ViB’s audience is made up of tech end users who have opted in to receive content that matches their business needs. Each user is carefully targeted, using a range of B2B customer segmentation strategies like firmographics and psychographics (interests).

Another key difference is our pricing model. With ViB, we follow a pay-per-qualified-download model. It’s a more specific type of pay-per-lead model, where you only pay for the leads that meet your criteria. This is different from other platforms that function more like ads and use a pay-per-click or pay-per-impression model. Our approach ensures that you get the most out of your investment and only pay for qualified leads that are actually interested in your content. No wasted clicks or impressions here!

Lastly, paid content syndication vendors might require you to use complex bidding platforms, which could take some time to onboard. With ViB, we’ll simply need your asset, targeting criteria and lead goal, and we’ll handle the rest so you can focus on what you do best.

In terms of assets, we recommend promoting B2B technology content that is informative and educational, as well as relevant to our ViB Community’s interests. With ViB Syndication, you can promote all types of assets and formats, including whitepapers, case studies, webinars, blogs and eBooks. 

Check out our content syndication case study with Google (Siemplify) to see how their rockstar team leveraged ViB Syndication for over 2 years.