Our community approach, your qualified leads
Tap in to a large targetable universe of engaged community members. With ViB, leads qualify themselves. Tech professionals voluntarily join our community to find solutions that fit their needs.
ViB Community members
IT and technical roles
Manager level and above
Match with community members who are also interested in you
The ViB Community is made up of millions of tech professionals from a wide range of industries. Each member is carefully surveyed and segmented using a combination of firmographic and behavioral patters.
STEP 1 New members opt-in
High-tech professionals join our community to discover new technologies and emerging companies. They voluntarily share their information, interests, and opt-in to meet solution providers like you.
STEP 2 We identify your targets
We’ll consult with you to align the demand generation solutions in our portfolio that best fit your goals, and identify your ideal customer profile segments in our community.
STEP 3 We make the winning match
We match solution providers like you with tech professionals through the ViB Community. This win-win approach helps us find the best leads who are accurately targeted and most importantly self-qualified as having a relevant need.
Data integrity is the core to our success
At ViB, We leverage people, processes, and automation to keep our community data neat, clean, and most importantly up to date. The art of maintaining records comes down to 4 main processes:
|Normalization||Deduplication||Enrichment||Audit & Clean|
|Standardize information into a common format to accelerate action||Identify repetitive information and submissions and merge duplicates||Integrate additional data from disparate channels and external sources||Constantly capture change events, including job changes, to ensure accuracy|
The best leads use zero party data
ViB's community approach
ViB uses zero and first-party data directly and actively provided by prospects through their interactions with the ViB Community.
- Information is most accurate because it’s coming direct from the prospect
- Contacts are self-qualified and ready to talk shop
Traditional lead sourcing methods
Traditional lead sourcing approaches primarily use second and third-party data such as web scraping, external data brokers, or public sources
- Contacts are cold because they have not directly expressed interest or opted-in
- Data could be out of date or inaccurate
Solutions we offer to engage the ViB Community
Generate targeted tech leads for your message, offer, or event
Generate pipeline by meeting prospects who match your ideal customer profile
Generate new content downloads with leads who may never find you organically
Generate mid-funnel leads with prospects who have a confirmed project in your market
Generate a fully planned live or simulated live webinar with a lead guarantee
Generate custom research on your buyers to create data-backed content
Take the next step with our media kit
Get the full technology profile breakdown, plus more on our approach, case studies and B2B demand generation solutions through the 2023 media kit.
Learn more about B2B demand generation companies and B2B data providers
B2B demand generation is the process of identifying and acquiring potential customers for a business’s offerings, usually through a range of B2B lead generation tools and services. Here at ViB, we help tech companies generate highest quality leads through our on-demand B2B lead generation services which leverage the ViB Community.
We’re glad you asked! The ViB community is an active network made up of millions of technology decision makers and influencers from a wide range of industries, including software, cybersecurity, cloud computing, and more. Each member is carefully sourced and segmented using a combination of firmographic and behavioral parameters that deliver quality leads with a higher chance of conversions into sales opportunities for our clients.
As you know, our ViB Community is made up of tech decision makers who have voluntarily joined us. They opt-in by providing their contact details through our community portal and expressing interest in discovering emerging technologies. Not only that, our community memers also opt in again for specific programs, such as registering for webinars, meeting solution providers through appointment setting, or voluntarily downloading syndicated content. These actions are all considered opt-ins, ensuring that our community is engaged and interested in what you have to offer.
The simplest way to explain our difference is that we prioritize quality over quantity. Most B2B marketing companies and B2B data providers focus on lead volume. They’re able to deliver thousands of leads by relying on third-party data sources and techniques like web scraping and tracking, often without the prospect’s knowledge. Third-party data also has more inaccuracies and get outdated quickly, aka B2B data decay. At VIB, we leverage a direct network of zero-party data contacts. This network is called the the VIB Community, and consists of decision makers in tech companies, who actively join our community and opt in to discover emerging technologies. They’re fully involved in the process of providing their contact information and interests, which make them more qualified leads!
Yes, you can! Our focus is exactly on B2B SaaS marketing and digital marketing for IT companies. Our ViB community consists of IT professionals and decision-makers from industries like Cybersecurity, Cloud Management, Emerging IT, Finance, DevOps, and many more. If you’re in a niche industry, feel free to reach out and we’ll see if our B2B marketing solutions are a good fit for you.
Common issues include:
• SDRs facing challenges in understanding niche tech solutions and relaying technical details
• SDRs misrepresenting the client’s brand
• SDRs providing leads that do not align with your targeting criteria or buyer personas
• Time lag to onboard and train SDRs
• SDRs typically use a pay-per-service pricing model ViB Appointments leverages its community of millions of high-tech professionals.
With the service managed on the portal, clients stay in control of the message and targeting. The approach eliminates the need for training an SDR to learn about your product, so you can get your program up and running in days instead of months. Additionally, ViB offers a pay-per-lead pricing model, which lowers your risk and assures that you only pay for successful meetings held.