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Approximately 89% of B2B marketers use their content assets to generate leads.
However, without effective distribution, even the best content can go unnoticed.
If you struggle to get leads through content, effective content distribution can help connect your content with those who need to see it.
However, managing this process across multiple channels can be complex. Thankfully, many content distribution tools are designed to simplify this task and ensure your content gets the attention it deserves.
Understanding the role of content distribution tools
Content distribution tools are solutions designed to help you share your existing content across various platforms. This allows you to reach a broader audience that you otherwise could not.
While there are many free tools available for content syndication, paid services often offer advanced features and broader distribution networks.
Free content syndication tools can be a great starting point for businesses with limited budgets. They provide access to basic features like content scheduling, social media sharing, and email distribution. However, paid services often offer wide-ranging capabilities, such as:
- Access to exclusive platforms and audiences.
- Guaranteed lead generation
- Detailed insights into content performance and audience behavior.
- Tailored suggestions for content distribution strategies.
- Assistance from experts to optimize your campaigns.
Top content distribution tools and services for B2B marketing
If you’re looking to supercharge your content distribution, both free and paid syndication tools and services can help you broadcast your content against various platforms.
Let me show you some of the top free content distribution tools you can use:
- Emails and newsletters: Leverage your email list to directly reach an engaged audience. By including syndicated content in your emails, you can drive traffic, boost engagement, and strengthen relationships.
- Social media repurposing: Sites like Reddit, StumbleUpon, and Digg are great for driving traffic. Share your content here to generate clicks and increase visibility.
- Facebook Instant articles: Keep your content within Facebook’s app, allowing readers to stay engaged without leaving the platform. This can increase readership.
- Video syndication: Turn your written content into engaging YouTube videos. This can help you tap into a vast audience of video consumers, expanding your reach.
- Q&A forums: Use platforms like Quora to share your expertise and drive traffic back to your site by answering relevant questions.
- Infographics: Tools like Visual.ly help you create and share infographics. These visuals can spread quickly across the web and attract a wider audience.
- Partner sites: Collaborate with platforms like Medium to publish guest posts, expanding your content’s reach to new audiences.
- LinkedIn publishing: Post your content directly on LinkedIn to establish yourself as an industry expert and engage with a B2B audience.
Note: You will get the most impact when you use these free tools in combination with paid content syndication services:
Top paid content syndication services for B2B marketers
Here are our top choices for paid content syndication 👇:
PR Newswire
PR Newswire excels at distributing press releases across a wide range of media outlets, offering both broad coverage and targeted distribution.
While it provides extensive exposure, its pricing is based on distribution reach and placement, and it doesn’t guarantee direct leads.
Taboola
Taboola is excellent for native display ads, allowing you to manage all interactions directly. It operates on a Cost-per-thousand (CPM) model, where you pay a fixed fee for every thousand views your content receives.
Again, though, while Taboola provides substantial exposure, it doesn’t guarantee qualified and warm leads.
ViB Syndication
ViB Syndication is a powerful tool for placing your content on its millions-strong community platform, focusing on high-tech B2B lead generation.
Unlike other services, ViB ensures that visitors can download your content rather than just viewing it. The service operates on a pay-per-lead model, meaning you only pay for qualified leads 🏆!
Let’s see a great example of ViB Syndication in action 🦸
Google’s success with ViB: Generating 4x more pipeline with content syndication
Google’s Demand Generation team was struggling to effectively distribute their high-quality content. After trying multiple content syndication vendors with disappointing results, they turned to ViB Syndication.
The results?
- 4x more pipeline than other vendors
- 50% lead-to-opportunity conversion rate
- 100% qualified leads
Google also adopted ViB’s B2B appointment-setting service, which yielded eight meetings from ten appointments, with six turning into opportunities.
With the success of ViB’s services, Mike’s team was able to focus on other initiatives and launch their first Google conference, which was a resounding success.
Download the full case study here!
Ready to take your content marketing to the next level?
Explore ViB’s Content Syndication solutions and discover how you can:
- Amplify your brand reach and visibility
- Generate high-quality leads and drive conversions
- Maximize your content’s ROI
