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ViB, a leading provider of B2B demand generation solutions, is thrilled to announce the appointment of Mariah West as the new Chief Executive Officer (CEO) and Branden Baldwin as the new Chief Operating Officer (COO).
This growing leadership team positions ViB for continued innovation and growth, building on the strong foundation laid by its founder, Sean Shea.
Shea, the visionary behind ViB, will transition to the integral role of Chief Strategy Officer (CSO).
“Mariah and Branden are proven sales and marketing leaders and bring a dynamic blend of experience and vision to their new roles. I am excited to shift to focus on strategic initiatives and innovation in a Chief Strategy role as they lead ViB to new levels of success. Their combined expertise and first-hand understanding of our customers will be instrumental in driving our continued growth and delivering exceptional value to our partners.”
New leaders come from invaluable startup and marketing backgrounds
Mariah West has been a fundamental part of ViB’s journey, joining the company nearly three years ago as Vice President of Marketing.
Under her leadership, the company has expanded from a small team to over 50 full-time employees, forged strategic partnerships with industry giants like Google, IBM, and Sophos, and garnered recognition from Deloitte as one of the fastest-growing companies in its sector.
“I am incredibly excited to lead ViB into its next phase of growth,” said Mariah. “We’ve set a solid foundation and now it’s time to scale our operations and client base even further.
“Both Branden and I come from a B2B sales and marketing background with experience in fast-growing companies. We understand the needs of our customers because, in many ways, we are our ideal customer. This unique perspective allows us to shape the next stage of ViB’s journey in alignment with our clients’ needs.”
Branden Baldwin, who joined ViB in 2023 as Vice President of Revenue Operations, brings a wealth of experience and a fresh perspective to the role of COO.
“When I first learned about ViB, I was intrigued by its innovative approach to demand generation,” Branden said.
“Instead of relying on outdated data sets, we focus on building a community of members who are genuinely interested in engaging with companies. This model not only improves outcomes for our clients but also fosters a more authentic and effective demand generation process.”
Customers can expect meaningful growth
In her new role, Mariah is committed to enhancing all stages of the customer experience and expanding ViB’s community of tech professionals.
“Our partners can expect us to invest heavily in improving every aspect of their interaction with us,” Mariah emphasized. “From how we fulfill their services to the new offerings we develop, our goal is to continuously meet and exceed their expectations.”
Both leaders are strongly aligned on a people-first leadership style. Branden added, “Our leadership philosophy is centered on empowering our team and fostering a culture of learning and collaboration.
“By creating a streamlined operational environment and maintaining clear communication, we can ensure that everyone at ViB is aligned and equipped to deliver outstanding results for our clients.”
ViB is excited to accelerate towards its mission as the standard for B2B demand generation in high tech through creating a strong, repeatable and scalable business for its valued partners.
Connect with ViB today
Hear more about Mariah and Branden’s unique perspectives through an exclusive interview with fellow sales leader and entrepreneur Scott Clary.
To share any feedback, ideas or requests, do not hesitate to connect with Sean, Mariah and Branden via Linkedin, or get on board with ViB today at vib.tech.
About ViB
ViB is a leading provider of B2B demand generation solutions, dedicated to connecting businesses with their ideal customers. ViB is revolutionizing B2B demand generation with a unique approach that prioritizes authentic engagement and community building. By connecting businesses with interested buyers through a membership-based model, ViB delivers high-quality leads and exceptional outcomes for its clients. Recognized by Deloitte as one of the fastest-growing companies in the industry, ViB continues to set new standards for excellence in demand generation and is dedicated to driving growth and success for companies worldwide. For more get in touch with ViB today.
