How It Works

Find your most qualified leads with our community approach

Tap into a large targetable universe of engaged community members. With ViB, leads qualify themselves. Tech professionals voluntarily join our community to find solutions that fit their needs.

10,000,000+
ViB community members
6,000,000+
IT and technical roles
60%
Manager level and above
Our Process

Match with targeted community members who are also interested in you

The ViB Community is an engaged and targetable universe of millions of tech professionals actively seeking emerging technologies. Our diverse community spans various industries, and is carefully surveyed and segmented based on firmographic and behavioral patterns.

1

New members opt-in

High-tech professionals join our community to discover new technologies and emerging companies. They voluntarily share their information, interests, and opt-in to meet solution providers like you.

📝
Member Registration Form
2

We identify your targets

We consult with you to align the demand generation solutions in our portfolio that best fit your goals, and identify your ideal customer profile segments in our community.

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Targeting Requirements
3

We make the winning match

Through our diverse demand generation solutions, we match you with tech professionals in our community. This win-win approach helps us find the best leads who are accurately targeted and most importantly self-qualified as having a relevant need.

✓
Successful Match
"
The ViB Community helps me streamline the process by giving me access to a whole new world of vendors.
Anthony Bergen
ViB member since 2023
Data Quality

Generate the best leads with our zero-party data

ViB's community approach

ViB uses zero party data that are directly and actively provided by prospects through their interactions with the ViB Community.

Why it's ideal:
👥 → 💼
Zero-party data
Customers actively and freely provide their data to your business

Traditional lead sourcing methods

Traditional lead sourcing approaches primarily collect second and third-party data through tactics such as web scraping, external data brokers, or public sources.

Why it's less optimal:
💼 ← 👥
First-party data
Your business implicitly collects data from customers
👥 ⇄ 💼
Second-party data
Partner or sellers share their own first-party data to your business
👥 🌐 💼
Third-party data
Aggregators collect data through various unaffiliated sources and sell them to your business
Data Standards

Data integrity is the core to our success

At ViB, we leverage people, processes, and automation to keep our community data neat, clean, and most importantly up to date. The art of maintaining records comes down to four main processes:

⏱️

Normalization

Standardize information into a common format to accelerate action

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Deduplication

Identify repetitive information and submissions and merge duplicates

✓

Enrichment

Integrate additional data from disparate channels and external sources

🔍

Audit & Clean

Constantly capture change events, including job changes, to ensure accuracy

Our Solutions

Solutions we offer to engage the ViB Community

📧

Emails

Generate targeted tech leads for your message, offer or event

Get leads →
📅

Appointments

Generate pipeline by meeting prospects who match your ideal customer profile

Get meetings →
📊

Syndication

Generate new content downloads with leads who may never find you organically

Get downloads →
🎥

Webinars

Generate a fully planned live or simulated live webinar with a lead guarantee

Get an audience →
🔍

Research

Generate custom research on your buyers to create data-backed content

Get research →
🎯

Deal Intent

Generate explicit intent data, sourced directly from active leads

Get opportunities →
Take The Next Step

Ready to connect with qualified tech professionals?

Get the full technology profile breakdown, plus more on our approach, case studies and B2B demand generation solutions through the 2024 media kit.

FAQs

Learn more about B2B demand generation companies and B2B data providers

B2B lead generation is the process of identifying and attracting potential business customers. ViB helps by connecting you with a pre-qualified community of tech professionals who have voluntarily opted in to discover new solutions.

The ViB Community is a network of over 10 million tech professionals who have voluntarily joined to discover emerging technologies and connect with solution providers.

Members actively register by providing their professional information, areas of interest, and explicit consent to receive information about relevant technologies and solutions.

Unlike traditional methods that rely on cold outreach, ViB uses zero-party data from members who have actively expressed interest in discovering new solutions, resulting in higher quality leads.

Yes! Our community spans diverse industries and technology sectors. We work with you to identify and target the specific segments that match your ideal customer profile.

ViB Tech
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