ViB Appointments
The Modern Alternative to Cold Calling
BAO by appointment only ISR model fills calendars with dials. ViB fills calendars with qualified
leads who have already opted in to meet with you – based on your
content and solutions.
Why teams are switching from
call-heavy models to ViB

Community-driven,
not cold-called
ViB skips scripts, caller training, and cold outreach. Instead, we engage our 10M+ trusted tech professional community with your copy and value props – delivering vetted, meeting-ready leads with zero guesswork.

Built for engagement,
not fatigue
Cold calling interrupts and pressures buyers with unwanted questions. ViB connects you with tech professionals who have opted in, engaged with your content, and are actively showing interest in your solution.

Launch campaigns in
days, not months
We work with your content and a pre-engaged audience; there’s no ramp time or wait period. Campaigns can go live in just days, meaning your reps can move from waiting for leads to booking meetings.
ViB vs. BAO at a glance
ViB Appointments
- Opt-in by design: Buyers apply, you vet.
- Pay-per-meeting held: Only pay when it happens.
- Live in days, no SDR training needed.
- Built-in Post-Meeting Intelligence.
- 40%+ meeting-to-opportunity (on average).
BAO (By Appointment Only)
- SR-powered outbound dialing.
- Pay tied to call volume and activities.
- Scale with high-volume infrastructure (35k+ calls/day).
- FED/SLED specialty.
- Basic ROI Tracker surveys.
Why people choose us

Vania Pinho
Global Campaigns Lead
OpenText
“We’ve had very, very positive experiences with ViB services — from emails to webinars to appointment setting. We’re continuing to launch campaigns with ViB services, and we will see how far we can go towards impacting our marketing sourced pipeline.”

Lauren Newman
Demand Generation Manager
OffSec
“The quality of the leads that have been generated through ViB have been phenomenal. ViB’sservices allow me to get in front of hard-to-reach cybersecurity buyers pretty easily and achieve the result I need.”

David Morrison
Director of Global Lead Generation
Automation Anywhere
“ViB delivered what they promised. We were blown away by the quality of the leads, the quality of our meetings, and the high rate of conversions.”

Stew Maurer
VP of Marketing
Zlinq
“ViB Appointments is amazing. It’s like the perfect inbound marketing easy button. We got our first closed-won deal within two weeks of launching the service. Our average sales motion before ViB was 150 days.”

Lingtong Li
Senior Marketing Manager
Cloudera
“The other vendors I have worked with have failed. They either don’t provide legitimate leads, or they harass our audiences, or they don’t perform. For these three reasons, ViB is the only vendor that I keep in my toolbox. After trying 10 vendors, ViB is the only one I found success with. They’re fast, they’re strategic, and they’re just good to work with.”

Bruce Gibson
AVP of Inside Sales
Ermetic
“If you’re looking to have a comprehensive approach, and find every place where there’s a potential for good conversations, then ViB is an excellent supplement to your sales program.”


