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ViB Digital for Tradeshows
Capture more contacts from every trade show
With ViB Digital for Tradeshows, you can maximize your impact and target possible attendees before, during, and after large industry events.
A digital strategy for saturating the event with your brand
Create pre-show buzz
Target potential attendees with your advertisements so you can build awareness for your brand before the trade show even starts.
Re-target potential leads
Understand who is interacting with your ads and re-target them with emails to invite them to your booth, session, or any event-related offer.
Blanket the venue with your message
During the show, hyper-target people in and around the trade show venue using geofencing techniques.
Get more results from every event
Get an enriched list of all contacts that engaged during the campaign so you can generate results beyond impressions and typical badge scans.
With trade shows, there's a lot of money on the line
$15.8 Billion
That’s how much the B2B Tech industry has spent on trade shows in 2024 alone
-PWC
60%
of potential leads at large industry shows are never captured because they don’t make it to your booth
-CEIR
< 20%
Of exhibitors utilize pre-show marketing, yet over 70% of attendees plan out which vendors they will visit before a trade show
-Ada
Boost your brand presence before, during, and after the event
Generate pre-show interest
Before the trade show even begins, we’ll use intent keywords to determine attendance or interest in the event and display your relevant ads to high-fit prospects.
Resolve and retarget
Engage event-goers
During the event, we’ll geofence the venue and serve more ads to event-goers. We then resolve and retarget your contacts again via email to drive during-event engagement.
Get the contact list
Access expert support and resources
Think it through with our one-page datasheet
Learn more about ViB Tradeshows
ViB Tradeshows is a powerful way to increase visibility and generate contact around trade show events—whether you have a booth or not! We use smart audience targeting to get your brand in front of the right people before, during, and after the event.
We combine intent data, your ideal customer profile (ICP) targeting, and geotargeting to reach the people who matter most. That means your ads won’t just be seen by random attendees—they’ll be seen by the right contacts who are likely in and around the event.
Nope! ViB Tradeshows works with or without a booth. Whether you’re sponsoring, speaking, or just marketing around an event, we help you stay top of mind and drive engagement from attendees.
We support static images, GIFs, HTML5, native ads, and video ads. The more variety you have, the better your campaign will perform!
For the best results, we recommend a minimum of a three-month campaign leading up to and during the event, but you can scale that up to your needs.
Yes! Unlike traditional ad platforms, ViB can resolve audience data to provide you with contact-level information of the people engaging in your campaign, so you can follow up with the right prospects after the event.
We go beyond simple geofencing by using intent signals and profile-based targeting, ensuring your ads reach the right people—not just anyone near the venue. This results in higher engagement and better ROI for your campaign.
It’s easy! Just provide us with your ad creatives, targeting preferences, and a landing page, and we’ll handle the rest. Our team ensures your campaign is optimized for maximum visibility and lead generation.
