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ViB Research

Conduct research
you can repurpose anywhere

With ViB Research, you can easily survey targeted tech profiles to generate original research for all kinds of content, without the big price tag that comes with traditional analyst firms. 

Benefits & Features

Make better data-backed content, affordably

Generate quality research

Leverage the ViB Community’s network of tech decision makers and end users to generate original, credible research that end users will want to download.

Co-design each survey

Customize your research objectives and define your respondents’ targeting criteria to answer exactly what you need, with expert guidance from our researchers and analysts.

Get affordable research you own

ViB’s precisely targeted surveys create in-depth reports that are budget friendly, at a 1/3 the cost of traditional analysts, and provide you with the rights to the information we collect. 

Create a content library

Turn a single research report into any type of data-differentiated content to attract different personas: blogs, press releases, infographics, articles, eBooks, emails, and more.


Create new content that drive sales, like our happy customers

$5 Million in content attributed pipeline

10+ assets created from a single research report

$2 Million closed won revenue

6 earned media mentions

How It Works

Survey our niche tech community to generate insights

STEP 1 Tell us your goals

We consult with you on your research objectives and target audience criteria to craft a program to meet your specific needs and the story you want to tell.

STEP 2 We craft and conduct your survey

We work in collaboration with you to design a comprehensive research survey that helps capture the information you need. We’ll then conduct your survey in our community over six to eight weeks and compile the data.

STEP 3 Get your in-depth report

Receive a complete research portfolio including all source data, an executive summary, key insights, notable qualitative (open-ended) responses, charts and graphs, commentary where appropriate, and guidelines for content creation.

Think it through with our one-page datasheet

What is ViB Research datasheet - B2B demand generation services

Access expert support and resources

Best B2B Market Research Tools for Marketing Research Functions

How to Power Your Pipeline with Strategic Thought Leadership Content (4 Types + Examples)

The Art & Science of Content Marketing


Access expert support and resources

Best B2B Market Research Tools for Marketing Research Functions

How to Power Your Pipeline with Strategic Thought Leadership Content (4 Types + Examples)


Access expert support and resources

Best B2B Market Research Tools for Marketing Research Functions


Learn more about B2B market research

In B2B marketing, market research is the process of gathering and analyzing information — whether it’s about other customers, businesses, or various industry topics and trends. 

We like to think of B2B market research as having three main applications: 

  1. Informing your strategy, so you know that your product and business marketing efforts are aligned with what your prospect are looking for, and
  2. Creating original content by repurposing any findings into insightful and data-backed assets, that you can easily and endlessly use in various lead generation campaigns.
  3. Framing your brand as a thought leader! 88% of decision makers say that thought leadership is effective in enhancing their perception of an organization, and publishing original research is key to establishing your credibility.

B2B research goes a long way in contributing to higher quality and quantity of leads. For example, research gives you an in-depth understanding of your prospects’ needs and market trends, so you can create precisely targeted strategies that bring up your conversion rates. Plus, a single research study has massive repurposing potential. We’re talking over 10 assets created, and up to $5 million in pipeline.

As for Qualtrics, it’s a versatile tool that allows you to design a range of quantitative and qualitative questions and supports many types of survey formats. Plus, it’s easy to edit and analyze findings, making it a great choice for our research needs.

If you’re wondering how to conduct a market survey, whether it’s with the help of a B2B market research service vs in-house using various B2B market research tools, the main steps are:

  1. Prep: Figuring out what you want to know, and asking the right questions. 
  2. Data collection: recruiting the right audience and gathering data
  3. Analysis: Cleaning and organizing your data, to derive meaningful conclusions
  4. Application: Using your insights in your product and content strategy


We’ve also expanded on all these steps in this nifty guide: How to Conduct Market Research Without Breaking The Bank

Typically, yes. Top tier firms like Garter and IDC can cost anywhere from $80,000-$250,000, while mid-tier firms charge $30,000-$60,000 for a report. That’s usually because of the cost of branding and a highly complex research process. 

Thankfully, there’s a much more affordable option — ViB Research — which sits around $17,500-$25,000. We’re able to tap into a ready community of high tech profiles that make up your targeted survey respondents. Plus, we offer a simplified but collaborative process with lead generation in mind. That’s how we transfer cost-savings to marketers who have so much to gain from conducting custom research.

At ViB, we take pride in being more affordable and marketer-friendly than major B2B market research companies and analyst firms.

For example, all surveys are 100% customizable to fit your sales and marketing objectives. Any data we produce is entirely yours to keep and repurpose to, so you can power your pipeline with thought leadership content.

Our specialty is in IT market research, with a focus on the niche tech industry. With our tech-based ViB Community, we’re able to find respondents that meet your exact targeting requirements to be your research participants.

And our favorite perk — our methodology is simpler and more efficient, so we don’t have to charge six-digit price tags like standard analyst firms and survey research companies.

We’re a B2B demand generation partner for tech companies and market research is just one of the solutions we offer.

We’ve got a ton of other solutions across the funnel, to help you generate leads and grow your business. So whether you need help with B2B email marketing, virtual events and webinar promotion, appointment setting, content syndication or lead generation services in general, ViB has got you covered.