ViB Research
Conduct research
you can repurpose anywhere
With ViB Research, you can easily survey targeted tech profiles to generate original research for all kinds of content, without the big price tag that comes with traditional analyst firms.Â
Make better data-backed content, affordably
Generate quality research
Co-design each survey
Customize your research objectives and define your respondents’ targeting criteria to answer exactly what you need, with expert guidance from our researchers and analysts.
Get affordable research you own
ViB’s precisely targeted surveys create in-depth reports that are budget friendly, at a 1/3 the cost of traditional analysts, and provide you with the rights to the information we collect.Â
Create a content library
Turn a single research report into any type of data-differentiated content to attract different personas: blogs, press releases, infographics, articles, eBooks, emails, and more.
Create new content that drive sales, like our happy customers
$5 Million in content attributed pipeline
10+ assets created from a single research report
$2 Million closed won revenue
6 earned media mentions
Survey our niche tech community to generate insights
STEP 1 Tell us your goals
STEP 2 We craft and conduct your survey
STEP 3 Get your in-depth report
We were able to take ViB’s survey results and create a great report. That report has so much life to it — creating blogs, doing a webinar, getting other outlets to pick it up, putting it into social channels and into content syndication, and getting those survey results into the market in digestible ways — and delivered great benefits to us.
Think it through with our one-page datasheet
Access expert support and resources
Learn more about B2B market research
B2B market research is like detective work — you gather insights and data on a target market to make informed business decisions.
If you’re wondering how to conduct a market survey, the main steps are to figure out what you want to know, find the right audience, and ask the right questions. Some of the best B2B market research tools are online survey platforms and data analytics tools.Â
Once you’re done with that, one of the best ways to turn any B2B research into leads is to pair the strategy with content marketing, and create robust, data-backed content.
These B2B survey insights can also go a long way to inform your mission-critical decisions, that can lead to big wins for your business.
Check out our market research case study with Illumio for example, where they were able to turn a single report into a full content library, as part of an integrated campaign.
At ViB, we take pride in being more affordable and marketer-friendly than major market research survey companies and analyst firms.
For example, all surveys are a 100% customizable to fit your sales and marketing objectives. Any data we produce is entirely yours to keep and repurpose to, so you can power your pipeline with thought leadership content.
Our specialty is in IT market research, with a focus on the niche tech industry. With our tech-based ViB Community, we’re able to find respondents that meet your exact targeting requirements to be your research participants.
And our favorite perk — our methodology is simpler and more efficient, so we don’t have to charge six-digit price tags like standard analyst firms and survey research companies.Â
We have a partnership with Qualtrics to power our B2B market research surveys, along with a team of researchers and data analysts to help co-design your survey, and turn the data into actionable insights.
As for Qualtrics, it’s a versatile tool that allows you to design a range of quantitative and qualitative questions and supports many types of survey formats. Plus, it’s easy to edit and analyze findings, making it a great choice for our research needs.
We’re a B2B demand generation partner for tech companies and market research is just one of the solutions we offer.
We’ve got a ton of other solutions across the funnel, to help you generate leads and grow your business. So whether you need help with B2B email marketing, virtual events and webinar promotion, appointment setting, content syndication or lead generation services in general, ViB has got you covered.
