Two-Part Series

Sending Emails that Convert in 2024

New year, new approach to your emails

As a B2B marketer, you know that resources are often limited and time is always of the essence. That’s why it’s important to be resourceful and make the most of what you have. 

About this miniseries:

In our upcoming webinar series, we’ll show you how to do just that, with practical tips and strategies for optimizing your B2B campaigns. Learn from marketing experts on the practical frameworks and methods they use for building scalable B2B data foundations, and turning them into winning campaigns.

What to expect:

Listen in to two sessions all about resourceful B2B marketing, where we’ll cover how to

  • Set up the right B2B data segments to excel in any campaign
  •  Master cold email outreach using expert tips and methodologies

December 12th

The Science of Segmentation Using Your B2B Data

Know of demographic, firmographic, and technographic segmentation? Or maybe the big-five personality types, also known as the OCEAN framework. Or what about segmenting by behaviors, needs, and goals? Instead, is there a surefire way to make sense of all these approaches?

Our Speakers

Mariah West

VP of Marketing


December 14th

Crafting the Perfect B2B Cold Email Campaign and Cadence

Crafting a cold B2B email is like trying to make good first impressions at a networking event — you want to come across as confident, but not too pushy, and engaging, but not too chatty. Is there a proven way to perfect the art of creating a cold email?

Shay Berman


Digital Resource

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