On-Demand Webinar

The Science of Segmentation Using Your B2B Data

Catch the replay

Know of demographic, firmographic, and technographic segmentation? Or the big-five personality types, also known as the OCEAN framework? Or what about segmenting by behaviors, needs, and goals?

B2B data segmentation might have become overly complicated and inconsistent. Different segmentation approaches rely on their own mix of B2B data sources, including various parameters, or even use fictitious abstractions. 

Instead, is there a surefire way to make sense of all these approaches — and create valuable segments that best fit the types of contact data you have on hand, to get the job done?

Join Mariah West, B2B marketing enthusiast, and VP of Marketing at ViB, to uncover a more structured and practical approach to building the right targeting foundations with “The Science of Segmentation Using Your B2B Data.”

In this short 20-minute session, we’ll cover the following concepts:

  • Building the right B2B data foundations based on zero-party and first-party data

  • How to approach segmentation parameters following a practical hierarchy

  • Four easy steps to create an ICP using any contact data you have

Our speakers

Circle headshots-24

Mariah West

VP of Marketing

ViB

B2B Demand Generation Services

How It Works

Why ViB?

Discover how our differentiators get you results

More Insights

B2B Demand Generation Services

Email

Amplify your message to new accounts

Appointments

Secure high-value prospect meetings

Syndication

Actively promote your content

Events

Plan an end-to-end webinar

Attendees

Secure registrants or attendees to your event

Research

Get analyst-level insights from millions of buyers

I'm looking to...

Partner with you

Discuss white label services for your agency

Scale my start up

Launch a new company quickly