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Outperform the Inbox:
Proven Strategies to Drive Results from Email
Email remains a powerful tool that yields significant results.
In this panel discussion, marketing leaders from Compose.ly, Growth Lane Strategies and ViB will dive into why email remains one of the highest-ROI channels in 2025 and how they’re evolving their email strategies to meet modern challenges. From decaying lists and automation to personalization and performance metrics, we’ll explore what’s working (and what’s not) in today’s noisy inboxes.
Whether you’re battling declining engagement or just want to unlock more leads, this session will give you actionable insights and real examples to level up your email game.
Join ViB in this on demand fast-paced session where you’ll gain actionable ideas and strategies to take into H2. Our panel will focus on:
- State of email in 2025: why it still works and where it’s headed
- Best practices for engagement, personalization, and automation
- Overcoming challenges like list decay, deliverability, and data hygiene
- Real-world examples of how top teams are driving ROI through email
Our speakers
Nicole MacLean
Head of Marketing & Sales
Nicole MacLean is the Head of Marketing + Sales at Compose.ly, renowned for her strategic approach to email marketing and data-driven campaigns. With a big-picture mindset, she transforms customer communications into measurable results. A proud Ball State alumna who finds inspiration in meaningful conversations over a good cup of coffee, Nicole brings both professional insight and a personal touch as a panelist, sharing how tailored email strategies can drive engagement and build lasting relationships.
Sheri Otto
Founder of Growth Lane Strategies
Sheri Otto engineers demand for growth-stage B2B companies ready to scale without guessing.
With over a decade of experience including scaling demand at HubSpot, she helps brands operationalize their go-to-market strategy into a repeatable system that builds trust, accelerates sales cycles and converts intent into outcomes.
By combining behavioral science, strategic storytelling, and AI-enhanced workflows, she builds buyer journeys that do the heavy lifting before your rep ever picks up the phone. Because content that doesn’t fuel pipeline isn’t strategy, it’s overhead.
Carolyn Johnson
Director of Sales, AM
Carolyn Johnson is a visionary leader at ViB, serving as the Director of Sales, Account Management. She spearheads a high-performing team that consistently generates over $17.2MM in annual revenue while maintaining outstanding customer retention. With a rich background in B2B sales and a pioneering approach to marketing, Carolyn has honed the ability to leverage email as a strategic tool for customer engagement and growth. As the moderator for this webinar, she will guide an insightful conversation and invite panelists to share their actionable strategies.
