Market Research: How To Endlessly Fuel Your Content Pipeline
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Consumers aren’t big fans of “marketing”; they don’t always trust marketing content — that contains bias or could be generated by AI. At the same time, B2B marketers are challenged in creating a higher quality and volume of authentic content with a real ROI.
We know that consumers rather seek authentic insights instead, such as opinions and data from their industry peers, to make the right technology buying decisions. The challenge: How can you scale custom market research easily and affordably, to fit your product and content goals?
Join us for an enlightening session on the principles of Reduce, Reuse, and Recycle — through a revolutionary market research approach that prioritizes efficiency and ownership.
In our session, you’ll get a walkthrough of how to conduct profitable market research with the following benefits:
- Reduce the time and resources needed to produce high-quality market research with the help of ViB Research.
- Repurpose a single research report into exceptional content across various platforms, such as SEO blogs, gated assets, emails, and social posts.
- Refresh your old content with valuable thought leadership from your research repeatedly, ultimately boosting your brand and ROI.
Say goodbye to hefty price tags, as ViB Research allows you to conduct and own research without the 6-figure costs, and with the potential for millions in content-attributed pipeline.