On-Demand Webinar

Crafting a cold B2B email is like trying to make good first impressions at a networking event — you want to come across as confident, but not too pushy, and engaging, but not too chatty.

Finding the right balance between what to say in each email, and how frequently to touch base with your cold prospects, doesn’t have to be a shot in the dark.

Join us for an exciting and informative webinar on “Crafting the Perfect B2B Cold Email Campaign and Cadence”, presented by Shay Berman, President of Digital Resource, a 5X Inc. 5000-ranked digital marketing agency.  

Shay will delve into how to leverage multiple sales methodologies and provide practical tips on how to apply these strategies to your cold email outreach. This webinar is perfect for anyone looking to improve their B2B email marketing strategy and increase their conversion rates.  

In this tactical session, you’ll discover: 

• The fundamentals of crafting an effective cold email campaign that can engage your prospects and drive conversions

• The importance of creating a consistent email cadence that maintains engagement and drives results 

• Lessons from the Sandler Sales Method and how to apply its strategies to your cold email outreach 

• The insights from Chris Voss’s book, “Never Split the Difference”, and how to use these tactics to close more deals 

• How to personalize your cold emails to connect with your target audience and build rapport