Developing Integrated Campaigns
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According to a survey of 200 CMOs conducted by the CMO Council, campaign execution and management is one of the top 3 priorities for CMOs in 2021.
Join us for this exciting, informative expert panel discussion where you will hear from our panel of expert marketers as they share their stories, tips, and best practices to creating, executing, and measuring integrated campaigns. In this webinar, you will learn:
- What is an integrated campaign, and how is it defined?
- Frameworks and resources for creating an integrated campaign
- Executing at both the top and bottom of the funnel
- Key Performance Indicators (KPIs) for the campaign