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A Fireside Chat: Branding That Sells in the B2B Tech Jungle

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Just like how an immersive book hooks a reader to keep flipping, a compelling brand story can breeze a prospect through the funnel. Yet, most B2B tech brands get lost in today’s competitive jungle with a story that doesn’t connect.

Today, a great brand narrative can’t just be a modern logo with a streamlined color palette and a conversational voice. How instead should B2B tech companies build their persuasive brand core, positioning, and persona?

Enjoy this replay of our deep dive fireside chat on brand storytelling. Listen in as these industry experts share insights that will save you hours of google searches and set you on the right path quicker.

Our speakers

Rachel Pepple

Head of Marketing

Carbon Direct

Mallory Busch

Sr. Product Marketing Manager

dbt Labs

Katie DeMatteis

Content Marketing Manager


Charles Waltner

Director of Content Marketing


B2B Demand Generation Services

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