On-Demand Webinar
A Fireside Chat: Branding That Sells in the B2B Tech Jungle
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Just like how an immersive book hooks a reader to keep flipping, a compelling brand story can breeze a prospect through the funnel. Yet, most B2B tech brands get lost in today’s competitive jungle with a story that doesn’t connect.
Join our fireside chat to learn how to systematically craft a winning brand narrative that not only stands out, but converts your target customers.
We’ll cover:
- How to use the “12 Brand Archetypes” framework to consistently build a great brand
- Proven tips to find leverage amidst the competition in your market
- Ways to differentiate yourself if you’re an emerging company among industry incumbents
- Methods to easily identify red and green flags in your current branding strategy
- Next steps in making the sale using branding applications
- Bonus: a comprehensive guide to creating a brand story that sells
Our speakers
Rachel Pepple
Head of Marketing
Carbon Direct
Mallory Busch
Sr. Product Marketing Manager
dbt Labs
Katie DeMatteis
Content Marketing Manager
Okta
