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B2B Marketing in 2025:
What Even Works Anymore?!
Missed the session? Watch the replay here
It’s 2025, and demand generation is more challenging than ever. Audiences are selective, privacy rules keep evolving, and proven tactics aren’t delivering the same results. So, what even works anymore?
Live on December 6 at 1PM ET, join Brianna Doe, a brand and influencer marketing leader transforming storytelling into business growth; Brooke Duffy, a CRO with 20+ years of experience aligning sales, marketing, and customer success to drive revenue; and Mariah West, a seasoned B2B marketing leader and CEO shaping strategy from the top. Together, they bring deep expertise across leadership, revenue generation, and creative marketing channels.
Join us live to:
- Rant about 2024 together!
- Explore tactics to stop, like generic content and tech stack bloat,
- Get fresh ideas on influencer marketing, the right way to use AI, community-building, revenue generation and more.
Whether you’re building strategy or executing on the front lines, this 45-minute session will equip you with practical insights to sharpen your approach for 2025. Register now!
Our speakers
![[Mujer sonriente con tatuajes en fondo azul] - B2B Marketing in 2025: What Even Works Anymore!? - ViB Tech](https://vib.tech/wp-content/uploads/2024/11/Webinar-headshot-Brianna.png)
Brianna Doe
Founder and CEO of Verbatim
Brooke Duffy
Fractional CRO/CMO
Mariah West
CEO/SVP of Marketing
Mariah became CEO of ViB in July 2024, after serving as VP of Marketing since 2021. With over 15 years in tech marketing, she has led growth at Imperva as Head of Marketing Strategy and guided jSonar (acquired by Imperva) through its acquisition as VP of Marketing. She also managed global marketing at Zerto (acquired by HPE). Mariah’s expertise spans cybersecurity, data security, and business continuity, making her a dynamic leader in the tech space.
