On-Demand Webinar

State of the Industry with Jaye Ling

Catch the replay

In this State of the Industry webinar, we cover the powerful results from 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study, the power of perception of leadership, and how Sirius Decision considers vendor-neutral, third-party created content is the #1 most trusted basis for content. We also hear from Jaye Ling of Illumio, who explains their thought leadership campaign and how they built a multi-million dollar pipeline from their State of the Industry report. 

In this recorded webinar, you’ll learn:

  • The #1 criteria for your solution to be included in your prospects’ consideration set 
  • How the perception of leadership translates to having the best solution
  • Why a State of the Industry report is so valuable in your market 
  • Content ideas to create from your State of the Industry Report
  • How to drive demand, pipeline, and revenue with your report 

Our speakers

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Jaye Liang

Sr. Marketing Manager


B2B Demand Generation Services

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