Valuable SEO Wins (and Failures)

Featured guest

Mitch Causey

CEO, DemandWell

“Before you decide that you’re going to go all-in on something, at least talk with a couple customers about it.”

Mitch Causey is the founder and CEO of DemandWell, an SEO platform and agency that helps organizations earn more web traffic, convert traffic into leads, and gather better insights.

On today’s episode, Mitch joins host Amanda McGuckin Hager to share how he got his start in SEO, a few steps he took to scale his business, hard-won lessons from a notable failure, one of his biggest content successes, and how to hold effective brainstorming sessions. He also talks about why “brand versus demand” is a fallacy.

Key points

  • Mitch walks us through one of his biggest flops (and what it taught him) [11:20]
  • A few of Mitch’s best practices for highly productive brainstorming sessions [17:10]
  • Mitch shares a few of his favorite resources and tools for creating success [27:20]

Recommended Resources

SEMRush — A data dump tool that helps you understand how and what drives SEO success for other websites. The site also offers several educational resources that are especially useful for those just getting started in organic search.

Unbounce — A drag-and-drop landing page builder that enables users to create and optimize landing pages, and get more conversions from their website traffic.

Oli Gardner — A conversion rate optimization expert and founder of Unbounce. Oli is an engaging speaker and prolific blogger with plenty of wisdom to share.

About ViB

Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB — it’ll be fun! 

To learn more of our demand generation secrets: visit