Marketing Operations

Featured guest

Anna Leary

Marketing Ops & Technology Consultant

“Make sure that you’re aligned and a friend of your marketing ops team — not an enemy”

Anna Leary is an independent marketing technology consultant who helps organizations scale their marketing operations processes and efficiencies. 

On today’s episode, Anna joins host Amanda McGuckin Hager to discuss how she solved a complicated lead-scoring challenge for a client with ambitious goals. She shares a few API connection issues she’s encountered (and their causes), plus several tips to help demand generation and marketing ops pros align on shared goals to create “a center of excellence.”

Key points

  • Anna breaks down how to simplify complicated lead scoring strategies [6:20]
  • API connection nightmares (and how to prevent them) [13:40]
  • Tips for how demand generation and marketing ops can work together [20:10]

Recommended resources

Mo Pros — A growing community of marketing operations professionals where users can network, gather insight and advice from fellow marketing ops pros, and share helpful knowledge and tips.

The Revenue Marketing Report by CaliberMind — A podcast that delves into the various aspects of revenue marketing, how each piece of the puzzle fits together to drive marketing success, and how marketers across several industries are facilitating revenue growth.

Convertr — A data optimization and routing platform that enables businesses to streamline data capture, optimize data quality, simplify lead delivery, strengthen partnerships, and solve data challenges.

About ViB

Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB — it’ll be fun! 

To learn more of our demand generation secrets: visit