Generating Demand Through Your Network

Featured guest

KP Peck

Director, Propeller

“Every time we meet someone, we have an opportunity to create a memory they can reflect back on.”

KP Peck is a multi-talented product and marketing professional who has worked in-house with giant brands like Clif Bar & Company and SC Johnson. Today, they work as a director for the management consulting firm Propeller, where they focus on building and securing demand, maximizing revenue, and solving problems of all sizes.

On today’s episode, KP joins host Amanda McGuckin Hager to discuss the power of relationships, reflection, mindfulness, and integrity in creating demand. They also share how they’ve created revenue for their company by fostering their network over time.

Key points

  • KP’s three-pronged approach to identifying demand gen opportunities [4:54]
  • How to create a daily mindfulness practice (and why it matters for business)  [13:32]
  • The ripple effect of building integrity and trust within your relationships [17:20]

Recommended resources

The Seven Practices of Mindful Leaders — This book teaches seven actionable steps anyone in a leadership or decision-making role can use to achieve better results while cultivating well-being for themselves, their organization, and their clients. 

Traction: The Neuroscience of Leadership and Performance — This book was written to help professionals at every level of leadership understand the mechanics of the human brain, engineer change, and support others’ change too.

About ViB

Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB — it’ll be fun! 

To learn more of our demand generation secrets: visit