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When it comes to B2B demand generation, it’s no longer enough to generate leads. To achieve sustainable growth, you need to focus on building relationships with high-value clients.
That’s where account-based marketing (ABM) comes into play!
I’ve compiled some of the best ABM marketing tools to streamline your process—but first, let’s look at how ABM can boost your marketing strategy.
Understanding account-based marketing
Unlike traditional marketing approaches, which focus on a broad audience, account-based marketing (ABM) is a focused marketing strategy aimed at specific, high-value target accounts.
This approach results in high-quality leads, which boosts conversions and helps drive more revenue.
In fact, effective ABM strategies can boost pipeline conversion rates by up to 14%.
That’s why 93% of SaaS marketers say ABM is a very or extremely successful strategy.
But implementing ABM can be tricky. That’s where ABM marketing tools can help!
How ABM marketing tools can make a difference to your B2B marketing strategy
ABM marketing tools can streamline the process of identifying target accounts, personalizing outreach, and measuring results. Here’s how:
- Personalized marketing at scale: ABM marketing tools customize content and campaigns for each target account, even at scale.
- Data-driven insights: These tools identify high-value accounts and guide marketing based on buyer behavior.
- Improved targeting: ABM tools focus on promising leads, enhancing campaign efficiency.
- Enhanced collaboration: ABM tools create closer alignment between marketing and sales teams.
Comparison of leading ABM marketing tools
There’s a wide range of ABM marketing tools out there, but not all offer the most qualified leads. Let’s compare some of the most popular options:
RollWorks
RollWorks is a powerful ABM platform designed to help businesses identify and engage with ideal customer profiles more effectively. It offers an inclusive set of features, including:
- Account targeting based on firmographic data
- Multi-channel ad campaigns to reach accounts across platforms
- Integration with CRM systems to keep everything in one place
6sense
6sense—powered by Revenue AI—is all about predictive analytics and AI-driven insights. The platform helps you uncover hidden buying signals and prioritize the accounts most likely to convert.
With 6sense, you can create personalized, omnichannel campaigns that help you connect with your audience at every stage of the buying journey. Features include:
- AI-powered account identification and prioritization
- Deep insights into buyer intent and behavior
- Integration with CRM and marketing automation platforms for seamless workflows
ViB (Virtual Intelligence Briefing)
ViB takes a different approach. It connects marketers with a highly engaged community of tech professionals through targeted email campaigns, webinars, and digital events.
The platform’s data-driven approach ensures you connect with the right people at the right time.
Here are some benefits of ViB:
- A precisely targeted network of millions of tech professionals.
- Engage with potential buyers who voluntarily give their information and are actively seeking your solutions.
- ViB has helped some of the biggest tech firms like Google, IBM, OffSec, and AtScale reach hard-to-target tech professionals, leading to high-quality sales meetings.
ViB’s ability to deliver high-quality leads with minimal effort on your part makes it a go-to ABM solution for businesses looking to outsource part of their strategy.
🏆 Real-world success stories by ViB
Here are a couple of case studies that show the real-world impact of ViB’s ABM marketing tools:
🚀 OffSec achieves 50+ webinar registrations with ViB
OffSec, a leader in cybersecurity education, struggled to reach its audience due to ad blockers. Demand generation manager Lauren Newman turned to ViB’s services, achieving over 50 webinar registrations with ViB Emails.
The company also generated 35 sales meetings through ViB Appointments, leading to 10 opportunities, including OffSec’s largest commercial deal. Newman praised ViB’s reliable lead quality, noting a 50% pipeline ROI and a strong partnership.
You can read the full case study here!
🎇 AtScale drives 519 new registrants with ViB
AtScale also used ViB Emails to enhance lead quality and engagement for webinars. By directing traffic to branded landing pages, leads became familiar with the company, leading to smoother follow-ups and more meetings.
This approach generated 519 net new registrations, including a hard-to-reach ABM prospect. Marketing specialist Mary O’Hara doubled her SmartSend credits due to the program’s success and noted consistent results without content fatigue.
Bottom line
ABM marketing tools are essential for any B2B tech marketer looking to sharpen their account-based marketing strategy. Whether you need help with lead generation, data insights, or personalized campaigns, there’s an ABM tool that fits your needs.
Ready to take your ABM strategy to the next level?
Consider integrating ViB Emails and ViB Appointments into your toolkit. Our expert team can help you connect with key decision-makers at your target accounts and drive more qualified leads.
Contact us today to learn more about how ViB can help you achieve your ABM goals.
