Top 15 Content Syndication Sites for 2024

April 18, 2024

ViB Editorial Team

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Marketers, such as yourself, often find themselves grappling with a common yet arduous question: How can companies successfully captivate a broad audience with top-notch content, all while staying within financial limitations? If you’re aiming to broaden your impact through valuable content, consider exploring various content syndication sites available in the market.

These sites offer a ton of opportunities to amplify your content’s visibility and engage with a diverse audience. Let’s talk about the best content syndication sites out there, and how you can get started. 🚀📊

Graph of benefits of b2b content syndication

What do content syndication sites offer and why are they important to B2B marketers?

Content syndication sites can distribute your content to the desired audience according to ideal customer profiles. These online platforms facilitate the dissemination of your content across the digital landscape.

The best part? These platforms are designed to help you find new clients. They do this by making it easy to capture information from people who are interested in your content.

What is the importance of leveraging content syndication sites?

Here are some benefits that content syndication sites can offer to B2B marketers like yourself:

  • Massive reach: Reach far more people than your website ever could.
  • Laser targeting: Find the exact audience you want to impact.
  • Brand spotlight: Get noticed and build brand awareness.
  • Credibility boost: Gain trust by appearing on trusted platforms.
  • SEO power up: Improve search rankings with valuable backlinks.

There are many content syndication sites available. I’ll show you some of the most popular ones in a bit!

But before that, I’ll show you how they syndicate content.

Types of content syndication

There are two main ways to syndicate content: for free or paid: 

Free content syndication involves partnering with websites or repurposing your content on free platforms to share your content. But it’s time-consuming – and we know time isn’t a resource we have in abundance!

Paid content syndication cuts through the noise by targeting millions of potential customers and delivering guaranteed leads.

This means more chances of getting qualified leads that can turn into sales.

Getting started is simple. All you need is the content you want to syndicate and a clear idea of your target customer segments.

The top 15 popular content syndication sites in the B2B industry

At last, we have reached our destination. Here it is – the list you’ve been eagerly anticipating. After thorough research, we have curated the best content syndication sites. This list aims to empower you to make informed decisions and craft a robust content syndication strategy.

They include both free and paid options.

Let’s look at them:

#1: LinkedIn (free)

LinkedIn is a great free option for content syndication. You can share your content directly as posts or articles on your profile or company page.

This allows you to reach a professional audience, which is valuable for building brand awareness and establishing yourself as an expert in your field.

However, there’s a limit to the number of characters you can use in posts. Plus, you might have limited organic reach based on the size and engagement of your network.

 

#2: Flipboard (free)

Flipboard offers a free way to syndicate your content by letting you curate your digital magazine. You can include both your own pieces and interesting articles from other sources. This visually appealing format is easy to use and can attract new readers.

However, Flipboard might not be ideal for all types of content. Moreover, the audience you engage with could extend beyond your intended target demographic.

 

#3: Medium (free)

If you’re looking for a free content syndication site with a large audience, Medium might be a good fit.

You can publish your content directly on their platform, reaching a diverse group of readers interested in many topics. This can be a great way to establish yourself as a thought leader in your field.

However, the sheer volume of content on Medium can make it hard to stand out. Plus, you’ll have limited control over your branding as your content will appear within Medium’s design framework.

 

#4: Substack (free)

Substack is a free platform that allows you to build a loyal following through email newsletters.

Unlike other free syndication options, Substack lets you connect directly with your audience and deliver in-depth content that builds engagement.

This can be a great way to cultivate a community around your ideas and expertise.

However, consistent content creation is key to success on Substack. That’s because your subscribers expect regular updates to stay interested.

Plus, Substack might not be the best fit for short, bite-sized pieces of content. 

 

#5: SlideShare (free)

SlideShare allows you to upload presentations and infographics for a business audience. This platform is particularly effective for sharing reports, data visualizations, and other visually compelling content.

It can also boost your SEO as your content becomes indexed by search engines.

However, SlideShare only accepts certain file formats, so make sure your content is compatible before uploading.

 

#6: Quora (free)

Quora is a free way to show people you’re an expert by answering questions related to your field. You can even link back to your website in your answers, which is a great way to get more people to see your content and become a thought leader.

The only tricky part is getting people to see your answers. Since users post a ton of answers all the time, yours might get lost in the shuffle

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#7: Outbrain (paid)

This is a paid content discovery network with a massive audience reach. The company precisely targets premium publisher websites and mobile apps.

Out of all the free paid content syndication sites, It’s a good content platform for B2B and B2C brands seeking broad audience exposure and brand awareness.

 

#8: Taboola (paid)

This content syndication software is ideal for native display ads. The best part is your company directly manages all interactions.

However, it uses a Cost Per Thousand (CPM) model. This means you pay a set fee for every thousand views your content gets. This also means you don’t always get guaranteed leads.

 

#9: ViB (paid)

ViB’s syndication service, ViB Syndication, is a demand generation solution that gets your pre-made content in front of potential customers on its million-strong community platform. 

This lead-focused service allows visitors to download valuable content, not just view them. 

Most valuably, ViB Syndication solution uses a pay-per-lead model to ensure you connect with qualified prospects.

This means you always get your money’s worth! 

Discover everything you need to know about ViB Syndication, including how it works, the challenges it solves, and its success stories, through our comprehensive video walkthrough.

#10. Security Boulevard (paid)

This paid contend syndication site caters specifically to cybersecurity content distribution.

Security Boulevard offers a valuable solution for B2B marketing within the cybersecurity field by allowing you to reach a highly targeted audience within a specialized industry network.

However, the focus on cybersecurity content means this platform is not suitable for other industries. Plus, it requires a subscription fee to access its services.

 

#11: Reddit (free)

Reddit offers a free platform for content syndication, but it requires careful navigation.

You can share your content in relevant subreddits (communities) but be mindful of their specific guidelines. 

If your content resonates with the community, it can lead to viral reach and brand awareness.

However, users have the option to downvote content. Plus, the platform can hide it from view if it doesn’t align with the community’s interests.

Plus, some subreddits have strict posting rules that you have to follow to avoid getting banned.

 

#12: RSS feeds – rich site summary (free)

RSS feeds provide a free way for your existing followers to stay updated on your latest content.

Subscribers automatically receive notifications whenever they publish something new. This keeps them engaged with your brand. 

The hard part is getting users to subscribe in the first place. Additionally, RSS feeds may not be familiar to younger audiences who mostly rely on social media for updates.

 

#13: Video syndication platforms like YouTube (free/paid)

Platforms like YouTube provide free and paid options for uploading video or audio content. This allows you to reach a broad audience.

This format can be highly engaging for specific types of content and offer big opportunities for brand awareness. 

However, creating high-quality video content can be expensive and very time-consuming. Plus, competition on these platforms can be fierce.

 

#14: Audio syndication sites (paid)

Audio syndication platforms can spread your message to a wide audience and establish you as an expert. But, again, you need high-quality audio and interesting content to cut through the noise on popular platforms.

 

#15: Scoop.it (paid)

Scoop.it curates your content with interesting finds and then promotes it to a targeted audience like Outbrain. Think of it as a paid magazine you create and promote, filled with your articles and interesting picks.

However, it uses a subscription-based model. You’ll need to pay a monthly or annual fee to access features like unlimited scoops, content scheduling, and analytics.

Plus, you might have to upgrade to a higher tier to boost the number of website placements your content receives.

As you can see from our list of content syndication sites, paid content syndication offers more benefits than free services.

Paid syndication helps you reach your marketing goals faster, freeing up your team’s time for innovation.

Getting started with content syndication

Any trends you’re seeing among all these options? 

If you’re looking to increase impressions, brand visibility, or potentially reap some SEO rewards, free syndication sites could help.

But if you’re going further, and lead generation is your ultimate goal, the pay per lead (or pay per download) model offered by ViB Syndication really stands out.

Looking beyond the limitations of free content syndication?

Free syndication sites are easy to start with, but won’t guarantee you results. 

ViB Syndication goes beyond basic content syndication sites. We offer a paid service specifically designed for high-tech companies like yours.

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With years of experience, we’ve helped countless companies exceed their content marketing goals. B2B tech giants like Google trust ViB for their content syndication needs. 

Ready to see how it works?

Let’s check out Google’s content syndication case study:

Example of a content syndication campaign: Google

Google (formerly Simplify) wanted to expand its Cloud Domain. So it leveraged ViB Syndication to overcome issues like high costs, low ROI, content fatigue, and inconsistent results. 

With ViB, the company got: 

  • 4 times more leads in the pipeline than before
  • 50% lead-to-opportunity ratio 
  • 100% satisfaction
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Read Google’s syndication case study in full, or Abnormal Security’s story as well. 

Let ViB connect you with the right audience, so you can focus on what matters most. Start ViB Syndication’s trial today (exclusive price)

Need more info to get started with B2B lead generation?

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