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Email marketing is a critical tool for SaaS companies. In fact, 83% of companies say it’s a key part of their marketing strategy.
But here’s the catch: Email was ranked the least effective channel compared to other channels like events and SEO. In 2024, less than 8% of B2B marketers said email marketing was effective for lead generation.
Now, consider that over a third of small businesses outsource digital marketing (which often includes email marketing) to outside agencies. Talk about poor ROI!
So, why aren’t traditional email marketing agencies producing better results?
Let’s find out:
What does a traditional SaaS email marketing agency do?
A traditional SaaS email marketing agency helps you build and manage email lists, design email templates, and run campaigns from scratch.
While these services sound comprehensive, they often lack precision in segmentation—leading to poor campaign performance. Sending the same email to everyone on your list can be ineffective, disengage recipients, and even harm your brand reputation.
👑 How ViB Emails are different
ViB Emails takes a smarter approach. Instead of building lists and managing campaigns from scratch, we amplify your existing, high-performing emails directly to a curated, high-tech audience.
With ViB, you skip unnecessary steps and reach exactly the audience you need—efficiently and effectively.
Sound too good to be true?
Let’s look at some proof!
💡 How OpenText boosted leads by 25% and increased webinar attendance by 54% with ViB Emails
OpenText, Canada’s fourth-largest software company, sought to improve lead generation and sales opportunities. However, it struggled with limited internal resources and low webinar registrations. It needed better lead generation and sales support.
OpenText used ViB Emails, ViB Webinars, and ViB Appointments to enhance its marketing efforts.
- ViB Emails increased leads and boosted webinar registrations, contributing 25% to total sign-ups.
- ViB Webinars achieved a 54% webinar attendance rate—well above OpenText’s typical 30%.
- ViB Appointments helped add 24 new opportunities to the company’s sales pipeline.
ViB’s services provided OpenText with an effective, streamlined solution that helped the company achieve more with fewer resources.
Download the full case study here!
⚡ Ready to amplify your email strategy?
ViB Emails is the smarter, faster way to reach the right people and get the results you need.
Looking to boost your email marketing and connect with more tech prospects?
