Outsourced Sales Solutions for B2B Tech Companies

July 2, 2024

ViB Editorial Team

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The B2B tech industry is similar to a battlefield. Complex products, long sales cycles, and a demanding clientele make building a high-performing sales team a constant challenge. 

Here’s where outsourced sales solutions come in – a strategic approach that can be your secret weapon for achieving explosive growth 🧨.

In essence, outsourced sales solutions involve partnering with a specialized firm to handle specific aspects of your B2B tech sales funnel. 

This can range from lead generation and qualification to appointment setting and even closing deals

By leveraging an external team’s expertise and resources, you can free up your internal salesforce to focus on what they do best: building relationships and closing high-value deals.

But why are B2B tech companies, in particular, embracing outsourced sales solutions? 

Let’s take a look at some of the compelling reasons:

Benefits of outsourced sales for B2B tech companies

When you’re scaling your tech company, it comes with hidden costs, especially when building an in-house sales team. Although a sales team is critical for revenue growth, they can consume about 20 to 30% of your revenue.

This expense is often impractical for new and growing businesses. Outsourcing B2B tech sales, on the other hand, comes with many benefits for a B2B tech company:

  • Cost reduction

Building an in-house sales team can be a financial black hole for your business. You have to contend with recruitment fees, training expenses, benefits, and the ever-present risk of staff turnover. 

Outsourcing can help you get rid of these upfront costs and replace them with a predictable fee structure. Plus, you avoid the hidden costs of a slow ramp-up time and the gamble of unproven salespeople.

  • Tapping into a network of expertise

Outsourced sales solution companies have established networks and proven processes for attracting and retaining the best in the business. These seasoned professionals bring a wealth of industry knowledge and proven sales methodologies to the table.

This means your sales strategy is cutting-edge and effective.

“ViB delivered what they promised. We were blown away by the quality of the leads, the quality of our meetings, and the high rate of conversions.”

  • Sales scalability with ease

The B2B tech market is dynamic. New opportunities emerge, and market demands can fluctuate. An outsourced sales team provides the flexibility to scale your sales efforts up or down rapidly. 

Need to penetrate a new market segment? Your partner can help you hit the ground running. Is your internal sales team process causing delays? You can easily scale back resources without the burden of layoffs and restructuring.

  • Focus on core business activities

Your internal team likely has a unique skill set tailored to your core business. Outsourcing B2B tech sales frees them from tedious tasks like lead generation and qualification.

This allows you to focus on what you do best – developing innovative products, delivering exceptional customer service, and driving strategic growth initiatives.

  • Faster deals

Outsourced sales teams focus on getting you new customers fast. Their salespeople are trained in the best ways to find and connect with potential buyers. They also use the latest marketing tools to reach the right people.

The more they work for you, the better they get at finding the perfect customers. They use the data insights they collect to improve their approach. This means they can weed out bad leads quickly and focus on good ones. This way, you close deals faster 🤝!

  • Quicker market entry

Speed is crucial in the B2B tech space. Outsourcing sales lets you get your products to market faster. These teams are already trained and ready to hit the ground running, eliminating the lengthy process of hiring and onboarding. 

They also often have established networks and relationships. This means they open doors to potential customers that your new team might take months to build.

Factors to consider when choosing an outsourced sales partner

How-to-evaluate-B2B-appointment-setting-providers-4-step-guide

With so many outsourced sales services out there, how can you know you’re teaming up with the best? 

Let me show you a checklist to help you choose an outsourced sales partner that works 👇:

  • Target market alignment

Look for a partner with deep experience in the B2B tech industry. Ask yourself does your ideal customer profile aligns with the outsourced service’s area of expertise.

  • Quality over quantity

The company should focus on providing highly qualified leads. Ask yourself whether you’re looking for a smaller pool of pre-qualified leads with a higher chance of conversion or a larger pool of untested prospects.

  • Targeted lead generation

Beyond industry expertise, dig deeper. Does the company offer lead-generation methods that resonate with your target audience? 

For example, some partners may specialize in email marketing, content syndication, or appointment setting – choose the one that aligns with your ideal customer’s journey.

  • Reliable data & contacts

Ensure your partner offers reliable contact information and verified lead data to minimize wasted outreach efforts.

  • Transparency & reporting

Open communication is essential. Ask about their lead generation methods and the data they collect. Do they offer detailed campaign reports to track progress and optimize your strategy?

Transparency in pricing is also important. Is their pricing flexible to accommodate your budget?

  • Proven success

Request if they can provide case studies and industry reports showcasing their success stories in the B2B tech space.

  • Lead exclusivity

Find out if they offer exclusive leads, meaning they don’t send the same contacts to multiple clients simultaneously.

  • Lead ownership

You need to ensure that the lead becomes your property. This means you have full control over how to use them for your B2B sales and marketing efforts.

  • Pricing flexibility

Does the company offer tailored pricing options? Make sure their pricing structure is transparent and flexible enough to accommodate your budget.

How ViB's outsourced sales solution can improve B2B tech sales performance and scalability?

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ViB isn’t your average outsourced sales team. We’re a demand generation agency and results-oriented partner helping B2B tech companies like yours achieve explosive growth. 

Here’s how our unique approach can supercharge your sales performance and scalability 🦸:

  • Pay per lead appointment setting

We specialize in appointment setting, a critical step in the sales funnel. Our expert team takes the legwork out of lead generation and qualification. We connect you with qualified prospects who are ready to have a conversation about your solution.

  • Targeted B2B tech approach

ViB’s secret sauce lies in our targeted approach. We leverage a sophisticated network of pre-qualified professionals from the B2B tech industry.

This allows you to target your ideal customer by industry, job title, company size, and even specific needs. This laser focus ensures you’re connecting with the right people, not wasting time on unqualified leads.

  • Warmer leads

Our targeted approach means you’re connecting with decision-makers who are genuinely interested in what you offer. This means higher-quality sales conversations and a major boost in your conversion rates.

  • Guaranteed number of leads

To help you get the most value, ViB offers you a guaranteed minimum number of leads. These leads are pre-vetted, which means you don’t have to spend as much time nurturing them. 

This means a shorter sales cycle and quicker sales conversions.

  • Affordability

The best thing about ViB is that it offers lead generation at a fraction of the cost of other companies. This is due to their community based approach that allows them to reach a wider pool of pre-vetted qualified leads with expanded targeted options.

This allows you to get warm leads that have a high chance of conversion within your budget. Plus, you can allocate your resources elsewhere where they are needed more.

Let’s take a look at some sales lead generation done right by ViB:

OffSec scores big with ViB's targeted lead generation

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OffSec was struggling to reach cybersecurity professionals and turned to ViB’s targeted lead generation. ViB’s vast network of pre-vetted tech professionals helped OffSec exceed its webinar registration goals and generate 35 sales meetings, resulting in 10 opportunities

One deal was the largest in OffSec’s history, showing a 50% ROI. ViB’s high-quality leads outperformed internal efforts, earning praise from sales reps. 

Laura Newman, Demand Generation Manager at OffSec, values ViB’s responsiveness and reliability, considering them an extension of her team. Impressed by the results, OffSec plans to leverage even more of ViB’s services to create high-impact content and connect with high-intent buyers.

🔻 Download the full case study here!

Generate pre-qualified sales leads with ViB

Are you struggling to generate high-quality leads and fill your sales pipeline?

Look no further than ViB’s proven appointment-setting solution

Just like OffSec, ViB can help you connect with your target audience and achieve explosive growth. Schedule a consultation with a ViB specialist today to learn how ViB can transform your demand generation efforts. 

Start your ViB Appointments trial today!

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