Skip to content
When it comes to B2B tech marketing, connecting with the right accounts at the right time is critical. Unfortunately, traditional marketing strategies often don’t reach key decision-makers or drive meaningful engagement.
That’s where account-based marketing (ABM) changes the game.
What is account-based marketing?
ABM marketing focuses on targeting high-value accounts. Instead of marketing to everyone, you zero in on ideal customers most likely to convert into long-term clients.
By focusing resources on ideal customers, ABM marketing helps build deeper relationships with key decision-makers, leading to better engagement and, ultimately, a higher ROI 🪙.
In fact, 61% of B2B marketers consider ABM essential for hitting their marketing goals, and companies implementing ABM strategies see impressive results, including a 208% rise in revenue.
For businesses focused on larger deals, 91% of ABM users those have seen their average deal size increase, with one in four seeing 50% growth. Overall, 87% of ABM marketers agree it outperforms other marketing strategies.
The role of personalization and targeting in ABM marketing
Traditional marketing strategies often rely on large-scale campaigns with the hope of capturing a fraction of the leads. ABM flips the model by prioritizing relevance, quality, and 1:1 personalization. It ensures that your message speaks to the client on a deeper, more relevant level.
Techniques for precise targeting and personalization at scale
You must rely on data-driven insights and segmentation techniques to effectively target the right accounts. Here are some tips to help boost your ABM marketing strategy. Below are improved techniques and practical tips to strengthen your ABM program:
- Data-driven targeting: Use CRM systems and analytics to identify high-value accounts. Focus on those most likely to convert.
- Account segmentation: Group accounts by shared traits, such as industry, job roles, or location. This allows you to personalize messaging without sacrificing scalability.
- Personalization: Use automation tools to deliver personalized emails and landing pages that reflect each account’s pain points and goals. Incorporate role-specific ABM use cases, relevant proof points, and meaningful calls to action.
- AI and predictive analytics: Artificial intelligence (AI) tools can help identify the right content for the right account. Predictive analytics can predict conversion likelihood and expected deal timing.
Case studies of successful B2B tech ABM marketing campaigns
DataCore: leveraging precision targeting to add $1.2m in pipeline
In 2019, DataCore Software partnered with ViB to find qualified buyers. By leveraging its millions-strong database, ViB connected DataCore with interested, high-value decision-makers. The partnership generated more than $1.02M in net-new pipeline in just a few months.
Gabby Torres-Soler, senior marketing manager, said ViB’s solutions were critical in helping the company reach its growth targets.
🔻 Download the full case study here!
You can also check out more of ViB’s ABM marketing successful case studies here:
- AtScale drives over 500 net-new registrants with ViB Emails
- Automation Anywhere converts over 50% of leads into sales opportunities with ViB Appointments
Outsourcing for ABM marketing success
For many B2B tech marketers, outsourcing parts of the ABM process can be a smart move. This is especially true for tasks like lead generation and appointment setting.
By outsourcing these tasks to a trusted partner, your team can focus on strategy, personalization, creative, and sales alignment, while an experienced vendor handles outreach, qualification, and nurturing.
ViB’s community-powered demand generation solutions are designed to complement your ABM efforts—ensuring that you reach the right people with the right message 🙌.
Whether you want to connect with decision-makers, set up meetings, or amplify your personalized outreach, ViB helps streamline ABM execution so your team can scale impact without scaling workload.
🏦 Ready to take your ABM marketing to the next level?
ABM is transforming the way B2B tech marketers approach lead generation. It’s no longer about broad messaging; it’s about precision, personalization, and building long-term relationships.
By integrating ABM into your marketing efforts and outsourcing with a trusted partner like ViB, you can drive stronger results, higher quality engagement, and more predictable revenue impact.
Ready to supercharge your ABM marketing?
Learn how ViB can enhance your ABM strategy with ViB Emails and ViB Appointments!
