How to Conduct Market Research for Software Products

June 18, 2024

ViB Editorial Team


Topics we'll cover

Are you considering launching a software product but don’t know exactly what product updates or new offers will work with your target audience?  Performing market research for software products  could be the optimal approach to understand your target audiences and ensure your decision-making analysis is comprehensive and unbiased!

B2B survey research is the best way to understand your customers and the market. In the tech world, this information is effectively the roadmap to success! 🚀

The tech industry faces unique challenges, fast-paced changes, and immense competition. But, with the right market research, we can turn these challenges into opportunities. 📊


Why is market research so important for software products?

Imagine knowing exactly what your B2B prospects and customers need and want. B2B research for tech marketers can help you access this valuable knowledge.

Here are several reasons why it could benefit you:

  • Customer needs: Understand what your customers really want. 🕵️‍♂️
  • Market demands: Keep up with what’s hot and what’s not. 🔥
  • Reduced risk: IT market research helps you avoid costly mistakes by knowing the market.
  • Better product fit: Create products that hit the mark. 🎯
  • Customer satisfaction: Happy customers mean repeat business. 😊

Knowing your audience can make or break your product. Without this insight, you’re just guessing. 🤔

How can one effectively comprehend and evaluate market trends?

Keeping up with market trends is crucial. Here’s how:

  • Trend analysis: Look at how things change over time. 📈
  • Competitive analysis: See what your competitors are up to. 🕵️‍♀️
  • Market segmentation: Break down the market into smaller groups. 📊

Staying updated with the latest trends helps you stay ahead of the curve. Don’t just follow trendsunderstand them.

This involves researching industry reports, attending relevant workshops, and engaging in discussions with experts to gain a deeper insight into the underlying drivers of these trends.

What’s the role of market research in product development and innovation?

Market research isn’t just about gathering data. It’s a tactic that drives innovation. Here’s how:

  • Foster creativity: Use insights to create new features or products. 💡
  • Case studies: Successful products often start with solid market research.
  • Iterative process: Use feedback to refine and improve. It’s a cycle. 🔄

Market research is your best friend for developing products that users love.

How does market research influence the marketing strategy of software products?

Tailoring your marketing strategy is easier with market research. Here’s why:

  • Tailored strategies: Adjust your approach based on insights. 🎯
  • Buyer personas: Create detailed profiles of your ideal customers. 👥
  • Customer journey maps: Understand how customers interact with your product. 📍
  • Aligning features: Make sure your product meets customer needs. 👍


Good market research leads to great marketing.

What are the best ways to conduct market research for software products?

There are several ways to do market research, each with pros and cons. Let’s dive into a few:


Quick and broad. Great for large audiences when conducting IT market research. 📝

  • Pros: Easy to distribute; cost-effective.
  • Cons: Limited depth; may need higher response rates.

Focus groups

Focus groups are in-depth and personal. Get detailed feedback. 👥

  • Pros: Interactive; detailed insights.
  • Cons: Expensive; small sample size.


One-on-one for deep dives into specific topics. 🎤

  • Pros: Detailed information; flexible.
  • Cons: Time-consuming; potential interviewer bias.

Observational studies

Watch and learn. See how users interact with your product. 👀

  • Pros: Real-world data; uncover unexpected issues.
  • Cons: Can be intrusive; requires trained observers.

Online communities and social listening

Monitor what people say online. Social media is a goldmine of information. 🌐

  • Pros: Real-time data; broad reach.
  • Cons: Data can be noisy; and may need sophisticated tools to analyze.

For a successful marketing strategy to ensure success for your software products, you need all of the above.

What are great tools and market research companies for effective market research?

Here are some awesome tools and vendors to consider:


Simple surveys for quick feedback.

  • Pros: Easy to use.
  • Cons: Limited features. 📝


Google Trends

Track what people are searching for.

  • Pros: Free and comprehensive.
  • Cons: Not always specific. 🌐


Advanced survey and feedback tools.

  • Pros: Very detailed.
  • Cons: Can be pricey. 💼


SEO and market analysis.

  • Pros: Great for competitive analysis.
  • Cons: Complex interface. 🕵️‍♂️


User testing and experience.

  • Pros: Great for UX insights.
  • Cons: Niche focus. 👥


Market research and advisory.

  • Pros: Expert insights.
  • Cons: Expensive. 📊

ViB Research

Our very own comprehensive solution called ViB Research covers every important aspect of market research you need to fuel your success!


  • Tailored for the high-tech industry
  • Community-driven insights
  • Excellent value for money


  • Limited to the high-tech industry

We understand the unique challenges and opportunities that tech companies face, which is why we’ve meticulously crafted ViB Research to provide the precise data and analysis you need to make informed decisions.

Looking for real-life examples? Check out ViB case studies for insights on how market research in software can lead to success.

ViB Tech is a leading demand-generation company in the tech sector. Throughout their journey as an IT market research provider, it’s helped a ton of B2B marketers. Here’s a great example of a successful case where market research helped for software products.

Startup uses ViB Research to Generate $5 million in the pipeline

A startup’s marketing leader needed fast, affordable content to establish brand awareness. ViB Research provided a targeted survey to capture market insights and generate a thought leadership report, which the client used in various marketing initiatives, including C-level events.

This report fueled content creation and led to a major increase in pipeline and revenue:

  • $3M in pipeline
  • $2M in closed/won revenue

The client now uses ViB to produce annual reports and recommends the program for its effectiveness.

Screenshot 2024-06-14 173018

📚 For the full scoop, check out the case study!

B2B organizations must have a solid awareness of their industry space and the current market trends to stay relevant in an ever-competitive digital landscape.

Final thoughts

If you aren’t leveraging market research to drive your marketing strategy and shape your software product ideas, it’s time to start exploring its benefits.

The insights you’ll get can help you refine your marketing strategies, build stronger customer relationships, and take your software product launches to the next level!

Are you ready to unlock your company’s true potential?

Screenshot 2024-06-17 122753

Get started with ViB Research

With ViB Research, you can access high-quality IT market research for your software products at an unbelievable bargain compared to traditional analysts! 🙌

Through our unique approach of using an experienced community of tech professionals, you’re going to get all the insights you need to drive success.

Chat with our team members today, view our case studies, and download our ViB Research datasheet!

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