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If you were to ask most B2B marketers, “Where can I find high-quality, inexpensive lead generation lists?” the responses would probably range from “Nowhere” to “Good luck with that.”
Finding leads that are both affordable and effective can seem like a pipe dream.
But it doesn’t have to be—thanks to ViB’s unique approach to lead generation.
In this blog, we’ll break down ViB’s secret weapon to high-quality, fairly priced leads: our ViB Community.
So what is the ViB Community?
Think of ViB as two entities. There’s our demand generation arm, where we partner with high-tech companies to source warm leads for their business.
Then there’s the ViB community—a millions-strong virtual network of tech decision-makers.
Our members come to us to get curated updates about emerging tech companies and solutions. Each contact is carefully surveyed and segmented upon joining, which creates hyper-targeted profiles that capture their interests.
More importantly, each member joins the community by opting in, so all the data comes directly from them (zero-party data).
Profiles in our hyper-targeted ViB community
ViB members include professionals in IT, engineering, marketing, sales, legal, operations, and HR departments, broken down into these roles:
- 68% IT and technical roles
- 48% manager level and above (VP, CEO, director)
Targeting criteria include:
- Geographic location (where is the company headquartered?)
- Titles (any and all relevant)
- Job level (from individual practitioners to the C-suite)
- Company size (by revenue or employee count)
- Verticals (only acceptable industries)
- Technologies (if any)
- And ABM lists (1,000-company minimum)
We use this same criteria for the tech companies that use our services. This makes it super easy to match marketers and sales professionals with their ideal customers from our community.
To sum up, ViB’s community-driven approach allows us to check all these boxes:
- Large database — millions-strong
- Quality leads — verified active and engaged decision makers
- Hyper-targeted — represent our customers’ buyers and end-users
- Inexpensive — 1/2 the price of standard agency rates
How are B2B marketers approaching generative AI, lead generation and marketing budget allocation today? Check out our latest B2B marketing trends report for the latest stats and strategies you need to know.
Discover the latest trends and statistics — and the key actions B2B marketers and leaders need to take today.
Our ViB Community becomes generated leads for your business
The ViB Community works synergistically with our demand generation arm to form a win-win model:
- Our community members come to us for curated tech finds based on their interests
- And our customers get to access to that warm, opted-in community
In other words, ViB acts like a matchmaker, connecting B2B marketers with decision-makers from our community.
We suggest a solution or company to our members, and they opt in to view the material or meet through a range of demand generation services—including everything from content syndication to appointment setting.
We can deliver high-quality leads for one primary reason: Our community trusts us. Based on years of experience, they know whatever company, service, or solution we suggest is something worth looking into.
What makes ViB’s lead generation approach affordable?
ViB costs up to 50% less than other reputable lead generation agencies—and it all boils down to our lean approach.
By providing mutual value to our community and clients, ViB can keep operational costs lower, and we pass these cost savings to our clients through affordable lead generation services.
Besides that, ViB uses a leads-as-a-service approach for many of our solutions.
Take content syndication marketing: Instead of simply posting a syndicated piece on our platform for a fixed price, ViB actively promotes the content to get targeted downloads, which are then delivered as leads to the client.
Another example: appointment setting. Most agencies use a team of outsourced SDRs that must be trained to understand your market and offering. Then, they reach out to potential leads through approaches like cold calling. It’s laborious work.
On the other hand, ViB’s appointment setting is done by promoting a meeting request to selected community members who fit the client’s targeting criteria. Members opt in. Then, we screen them and hand the details over. Our approach boasts a 50% appointment-to-opportunity conversion rate.
To find out more about our pricing, talk to us for a quote.
How did ViB create our unique model? Here’s our story
Decades ago, our CEO, Sean Shea, founded an online technology publication. It was the first-ever virtualization and emerging technology news platform.
For the publication, Shea interviewed subject matter experts and developed content. By providing organic value, he saw his audience grow.
Then, he started email marketing, acquiring quality lists that engaged with his content. Before he knew it, he had inadvertently formed a highly engaged community. This ViB community soon became Shea’s full-time venture.
Today, the community includes millions of IT professionals who trust ViB with finding curated opportunities to discover technologies.
Today, we continue to build and nurture our ViB community, which ensures our clients gain access to the quality leads they need to reach their sales goals and be successful.
We’ve built partnerships with all the most reputable data companies, like ZoomInfo and SalesIntel. We use these systems to routinely clean our lists and ensure we have only the most up-to-date contact information.
ViB Community vs. other lead generation lists
There are three primary differences between ViB’s community and other lead generation agency lists:
1. Trust: We nurture our leads, and they trust us.
- Being a part of the ViB community is voluntary—our members opt in to hear about the latest solutions and companies.
- We actively engage with and nurture our community members, so they are further down the sales funnel right out of the gate!
2—Savings: Operational cost savings are transferred to you.
- Unlike outsourced SDR services, which are resource-intensive, we provide a simple matchmaking service that’s operationally efficient and inexpensive.
- Expect to pay 50% less than a standard agency rate.
3—Targeted: We serve the needs of today’s high-tech B2B companies.
- The right community-client fit is important to us, so we can always deliver affordable quality leads and reliable results.
- More than 8 out of 10 of our high-tech clients come back to us as returning customers.
- Our high-tech clients have given the ViB community a rating of 4.7 out of 5!
In our clients’ words
“Without ViB, we would be missing our pipeline growth targets, our opportunity creation targets, and our general revenue targets in the long run.”
Gabby Torres-Soler
Senior Manager of Marketing for the Americas team. DataCore Software
“ViB is hands-down the most cost-efficient vendor we leverage — and the results we get from ViB are incomparable. The ViB MQL to SAL conversion rate is one of the highest of all of our paid channels.”
Sheila Madrigal
Sr. Manager, Global Email Marketing, Nutanix
Ready to experience the ViB Community?
So is the ViB community the right fit for your company? Let’s find out in a quick, no-pressure call.
