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You’ve poured your heart and soul into creating great content, but the leads just aren’t coming in! These days, great content isn’t enough to guarantee visibility or quality leads. A content syndication partner can help.
Keep reading, or check out Wisia’s quick video on how to spot the right content syndication partner here.
Why is a content syndication partner important?
Content syndication comes with many benefits, from boosting brand visibility to getting high-quality leads.
While you can syndicate content on your own with platforms like LinkedIn and YouTube, content syndication partners can take your strategy to the next level.
These experts have extensive networks and diverse audiences. They can use these networks to get your content to the right people.
Types of B2B content syndication partners
Content syndication partners include anyone willing to share your content with their audience. It’s a win-win—you get exposure, and they keep their audience engaged with fresh content.
Here are the main types of content syndication partners:
1. Industry publications
These are online magazines or blogs focused on a specific industry. They have a dedicated audience seeking in-depth articles, whitepapers, and reports on their field’s latest trends, pain points, and solutions.
2. Technology news websites
These sites attract a broader audience, including tech enthusiasts, professionals, and decision-makers in various tech fields.
3. Educational and training platforms
Platforms that offer courses, certifications, or webinars are excellent for syndicating educational or technical content. These platforms cater to learners from beginners to advanced professionals looking to enhance their skills.
4. Professional associations
Professional associations frequently look for top-notch resources to provide their members. This allows your content to be showcased in newsletters, websites, or exclusive member portals—just like our vibrant ViB Community! It’s a dynamic and targetable network of millions of tech professionals actively exploring cutting-edge technologies.
Need leads, yesterday?
If you’re low on time, budget or resources, here are 4 strategies you can try to get great leads even at the last minute.
5. Research institutions and think tanks
Organizations that conduct tech research and policy analysis offer syndication opportunities, particularly for whitepapers and research reports. Partnering with these institutions can lend your content authority.
6. B2B tech marketplaces
Online marketplaces can also be beneficial for syndicating content like whitepapers and case studies. These platforms cater to decision-makers looking for in-depth information.
7. Event organizers
Syndicating with organizers of conferences, workshops, and seminars can help reach a highly engaged and targeted audience.
How to vet content syndication partners: 5 questions
So, how do you know which content syndication partner is best for you?
Consider these five key questions.
Q1: What are their content syndication approach and deliverables?
One of the first things you need to consider is whether to use paid or free content syndication.
With free content syndication, you share your content with websites and publications, hoping they’ll use it and link back to your site.
It’s similar to sending press releases to newspapers. But it takes work to find the right partners and convince them to use your content.
For B2B marketers who need results yesterday, this is not always ideal.
On the other hand, paid content syndication means redistributing your content to various publishers for a price.
This makes it easy to get qualified leads. It comes with a cost—but it’s worth it!
An ideal paid B2B content syndication approach should include the steps below:
Q2: Who is their ideal reader?
It’s important to make sure your partner’s audience matches your ideal customer profile (ICP).
You also need to make sure the platform has the industry expertise to get you qualified leads.
Q3: What is their fee structure?
When using paid content syndication, it’s important to understand the fee structure. Look for vendors with flexible prices and low cost-per-lead (CPL) fees.
It’s also important to find out whether they guarantee a set number of qualified leads.
Typically, content syndication costs range from $40 to $100 per lead, based on your targeting criteria. Plus, content syndication platforms that charge a flat fee per campaign can cost you $1,500 to $5,000.
This can create a dent in your budget!
ViB’s CPL starts at $30 with a qualified lead guarantee. But you can start a trial run at $2,000 for 100 qualified leads—guaranteed!
Q4: Do they have tangible results and success stories?
Your B2B content syndication partner should have a track record of success. For instance:
Case study: Google
Siemplify, a company acquired by Google to expand its cloud domain, partnered with ViB to overcome issues like high costs, low ROI, content fatigue, and inconsistent results.
With ViB, the company got:
- 4 times more leads in the pipeline
- 50% lead-to-opportunity ratio
- 100% SATISFACTION
You can read the full case study here.
Q5: Do they offer guaranteed leads?
Syndication networks often operate on a pay-per-click (PPC) basis. Advertisers pay for each click their content gets on publisher websites within the network. However, due to their ad-based model, these networks can’t guarantee lead volume or quality.
Explore ViB Syndication
If you haven’t made content syndication a part of your content marketing strategy, it’s time to start.
ViB Syndication is a top choice for leading companies. We offer a systematic approach, proven results, fair pricing, and guaranteed lead generation.
With ViB Syndication, we match your content with interested profiles. This means you only get guaranteed leads with our qualified download guarantee.
Let’s look at an example:
Case study: Abnormal Security
Abnormal Security partnered with ViB to target C-level executives and senior roles. That’s a challenging market to penetrate.
With ViB Content Syndication, they’re generating 1,000-1,500 leads per quarter. This translates into huge opportunities worth over $800,000 monthly.
Plus, they’ve seen higher lead quality, improved conversion rates, and positive feedback from their sales teams.
You can check out the full case study here.
Get started with a discounted trial
So remember, if you’re struggling to amplify your content and fill your sales funnel, ViB’s content syndication solutions can help!
Reach your target audience, save resources, and see a positive impact on your bottom line.
Start your ViB Syndication trial today (exclusive price).
Need a more assured B2B content syndication solution to reach your tech audience?
Test drive our unique community-based approach to syndication with a discounted first-timer’s trial today — 100 downloads guaranteed.
