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Raise your hand if you’ve spent hours buying lead lists and launching cold email campaigns looking for qualified prospects. We’ve been there.
In fact, according to ViB’s recent B2B marketing trends report, the two biggest challenges marketers face are improving lead quality and conversion rates (54%) and generating more leads (41%).
That’s why I’ve compiled a list of B2B lead generation tools to help enhance your lead generation strategy and keep your B2B sales pipeline full.
Each of these tools addresses different areas of the marketing funnel, including building brand recognition, nurturing leads, and closing sales.
Top 9 B2B lead generation tools
1. Best full-funnel demand generation tool: ViB
ViB offers full-funnel B2B lead generation services. It leverages its ViB Community, a network of millions of tech professionals from some of the industry’s most recognizable companies.
Then, we match B2B marketers with targeted buyers according to their interests. Put simply, these are real, nurtured leads actively looking for your solutions.
Whether you’re looking to increase awareness, fill the top of your funnel, create engaging touch points, or generate qualified meetings, ViB can solve any challenge in your marketing strategy.
What makes ViB’s demand generation solutions different?
It all lies in the approach.
Unlike conventional data providers or B2B marketing tools, prospects voluntarily join the community to discover emerging tech. In fact, ViB has been growing and nurturing these relationships with millions of tech profiles for over 10 years.
With a white-glove touch and an impressive 84% customer retention rate, the ViB team is dedicated to helping your company grow while saving you money.
Generate targeted tech leads for your message, offer, or event
Generate pipeline by meeting prospects who match your ideal customer profile
Generate new content downloads with leads who may never find you organically
Generate a fully planned live or simulated live webinar with a lead guarantee
2. Best email marketing tool: Mailchimp
Mailchimp is an email marketing platform designed to increase your bottom line through targeted lead generation.
This tool lets you send tailored, automated emails to subscribers based on their actions. By sending the right emails at the right time, B2B marketers have seen a drastic improvement in open rates, click-through rates, and overall conversions.
Unlike other email platforms, Mailchimp ensures deliverability, meaning your emails actually get seen.
Plus, you can integrate it with tools like Google Analytics or Shopify Analytics for a fuller picture of your campaign performance.
3: Best customer relationship management (CRM) tool: Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform that helps with gathering customer data, sales pipelines, and marketing campaigns. It also provides one of the best reporting features in the game, allowing you to track, nurture, and convert leads with ease.
Salesforce allows you to automate your sales and marketing systems, which result in higher lead captures.
Not only that, but it’s also scalable, which means it’s designed to grow with your business.
4: Best social media tool: Hootsuite
Social media helps companies create valuable relationships with customers and industry thought leaders. And it provides a platform for customers to share insights and give feedback. I like to call this the social value chain.
Increasing your social value, or how consumers view your company, builds brand credibility and improves conversions.
One of the most effective social media publishing and monitoring platforms is Hootsuite.
Hootsuite lets you create, schedule, and publish content from a single dashboard. With its machine learning capabilities, it tells you the best times and days to post, leading to higher engagement. This helps you plan content out as far in advance as you want.
Go one step further and set up listening streams to stay ahead of the curve and join conversations happening within your target market.
5. Best prospecting and sales outreach tool: Outreach
Outreach.io is a specialized tool for lead generation and engagement during initial stages of the sales process.
The tool automates and optimizes email campaigns, personalized communications, and tracking prospect interactions.
Templates and snippets help generate responses so your reps aren’t overwhelmed engaging with a bunch of prospects. That helps save your team from burnout while still giving your prospects the attention and care they need.
Outreach also helps you make informed, confident decisions with insights from one of the biggest B2B datasets. Machine learning supports every touchpoint throughout the buying journey. Team members can test and optimize the way they sell and adapt as your industry evolves.
6. Best website analytics tools: Leadfeeder
Leadfeeder is a web analytics tool that identifies your website’s visitors even if they don’t fill out a form. It has a robust database of static and dynamic IPs, giving you insight into every website visitor.
How does Leadfeeder work?
- Install Leadfeeder tracker script on the backend of your website.
- They identify companies that have visited your website.
- They gather contact information from employees from those companies.
- Your team is given that information so you can reach out via your CRM platform or email.
Leadfeeder is a great tool to fill your sales funnel with leads that are already aware of your solutions and looking to take the next step toward action.
7. Gifting and experience marketing tool: Postal
So you’ve acquired leads and begun nurturing your leads through the sales funnel.
But you’re having a hard time setting yourself apart from your competitors.
What if we take things offline again?
Postal is an offline engagement platform to send personalized, tangible gifts, and direct mail to prospects, enhancing the overall lead nurturing process—with a physical touch in a digital world.
Offline engagement strategies used to be expensive. And with the economic shift causing companies to reduce spend by over 10-20%, offline engagement opportunities may seem impossible.
But with Postal, customers have experienced a nearly 20% increase in sales meetings booked, $80K in closed won revenue within the first 30 days of use, and a noticeable increase in ROI within 2 months.
How does this help with lead generation?
- Use intent signals from Salesforce or your preferred CRM platform to automatically trigger offline campaigns.
- Make informed decisions throughout the campaign lifecycle with valuable customer behavior insights.
- Deliver an exceptional experience (that matters most to your prospect) when they’re most receptive.
Pens, shirts, and coffee mugs are no longer the standard. Use customer insights to find gifts that mean the most to your prospects when they’re most receptive. Data-driven experience marketing that truly delights your customers has never been easier.
8. Video lead generation tool: Wistia
B2B marketing teams have a lot to gain from integrating video into their marketing strategy. In ViB’s latest B2B marketing trends report, “short-form video has the highest ROI of any social media marketing strategy, with long form and podcasts following pretty closely behind.”
Wistia is a video hosting solution that lets marketing teams create, host, market, and analyze videos.
This tool helps you collect leads right from your videos with built-in lead-capture forms. You can personalize each form depending on the video. Then, automatically sync the data with your CRM platform.
Easily host webinars and conferences within minutes. Wistia also records your event so it’ll be a lasting, evergreen video that can be used and sent to others within your network.
9. Form and conversion optimization tool: OptinMonster
One of the most underutilized lead generation tools is the form builder. It’s easy to add in a simple “Contact Us” form and wait for people to reach out.
But what if your form builder could provide valuable insights, improve your engagement, and boost your bottom line?
OptinMonster is the gold standard in form builders for lead generation. With its intuitive user interface, users can easily customize campaigns and add lead magnets like discounts, coupons, and more! Your website admin can set display rules to ensure they’re being seen by the right people at the right time.
OptinMonster also seamlessly integrates with your email service provider, allowing all captured data to be housed in one place.
Whether you’re looking for better customization or easier CRM integration in your online form builder, OptinMonster is the easy, most reliable choice.
Give your B2B lead generation strategy a boost
From email marketing platforms to appointment setting lead generation services, we’ve covered a host of valuable B2B lead generation tools that can optimize your sales funnel and improve your bottom line.
If you’re overwhelmed with options, reach out to our team at ViB, and we’ll provide you with a comprehensive solution that fits your needs.
ViB’s full-funnel demand generation solutions include:
1 – B2B email lead generation
The flagship solution, ViB Emails, sends emails to your ideal customers from your targeted high-tech industries. The best part? It’s delivered as an end-to-end service. ViB takes care of email deliverability and lead capture. This helps you enter inboxes of high-value accounts and fill your funnel with fresh leads.
2 – B2B content syndication
Unlike B2B content syndication providers that charge by impressions or clicks, ViB Syndication uses a pay-per-lead model. This way, you get a more ROI and a clear lead deliverable—contact information you can act on.
3 – B2B appointment setting
ViB Appointments helps you schedule appointments that actually turn into opportunities, without a call center. Gone are the days of hard-selling over a cold call. Attract real interest while lowering your CPL (cost per lead) by over 2x.
4 – B2B event marketing and promotion
With ViB Webinars, get a full-service webinar with a targeted audience. ViB will plan, promote, host, track, and deliver a guaranteed number of leads to each session, making it way easier to scale a webinar marketing strategy.
