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Did you know that every $1 spent on email marketing drives a revenue of $36?
This revenue KPI is higher than any other channel! So, you can imagine why more and more B2B marketers turn to email marketing agencies for their marketing efforts.
There are major benefits of outsourcing to a B2B email marketing agency for small and mid-sized businesses.
Outsourcing B2B email marketing ensures effective B2B communication, saving time and resources while reaching the right business decision-makers.
A B2B email marketing agency will help nurture leads, build brand awareness, and drive conversions.
However, not every B2B email marketing agency is created equal. You need a vendor that can deliver high-quality and qualified leads. These leads should be worth much more than you invested to get them.
Let’s take a look at what exactly a B2B marketing agency can do for you.
What are the benefits of outsourcing to a B2B email marketing agency?
Most businesses would prefer to have their in-house marketing team.
Why? Because you keep creative control.
And the most important part: you own first-party data, which means full control over sensitive information.
Sadly, many startups and small-scale companies can’t afford an in-house marketing department. A single marketing specialist can cost anywhere from $4,541 to $9,250 per month.
That’s just one person, so imagine what an entire marketing department can cost.
Outsourcing to a B2B email marketing agency is typically much less expensive. And that’s just one of the benefits. Let’s look at some of the others.
Pros of outsourcing to B2B email marketing services
Increased bandwidth: Outsourcing allows your team to focus on other projects you wouldn’t otherwise have the time for. This is a major deciding factor for 44% of SMBs facing operational challenges.
Access to a professional team: B2B email marketing agencies know how to optimize your campaigns and get you more value for your money. Plus, they usually have useful tools and resources you may not have the budget for.
Better insights: When you’ve got an outsourced team checking out your email campaigns up close, they can spot issues and drop gems of insight that you might overlook in-house. It’s all about leveling up your strategy over time and making sure you’re not leaving any money on the table.
Volume-based pricing: Because agencies operate at scale, you can find affordable options. For example, ViB’s pay-per-qualified-lead model ensures you only pay for leads that are most likely to convert.
With ViB Emails, you can send one email to an audience of tech influencers and buyers. These contacts are part of ViB’s millions-strong community of tech professionals actively seeking new solutions.
This means the leads are already warmed up and ready to turn to sales !
The standard price starts at just $2,250 per send. This makes it a highly cost-effective way to generate qualified leads.
Contact us today so we can help you launch your B2B email marketing campaign.
What are the key factors that define a top-notch B2B email marketing agency?
Did you know that a B2B email marketing agency has the power to transform a mere 100-word message into thousands of dollars of ROI?
All you need to do is to choose a reliable and successful B2B email marketing agency.
Here are the key factors that define a top-notch B2B email marketing agency:
1) Full service
A full-service email marketing agency handles everything for you, from planning your marketing strategy to creating content to running campaigns.
They’ll also monitor your email campaigns’ performance. Then, you can sit back and watch the magic happen.
At ViB, we excel in providing end-to-end demand-generation marketing services. We provide access to a vast network of warm, nurtured audiences and help boost account-based marketing results.
2) B2B email marketing specialization
B2B email marketing can be a bit trickier than B2C. Why? B2B leads often have longer sales cycles. It involves targeting industry experts and decision-makers, so it takes a little more finesse and patience to seal the deal.
ViB Emails makes it easy. We help you access a huge pool of tech professionals who have opted into our ViB Community. They’re there for one thing: to get innovative tech solutions.
This means they’re already warm and more likely to convert into sales.
3) Proven track record of success in email marketing
What sets the top-notch B2B email marketing agencies apart? They’ve got a rock-solid track record of success! They don’t just talk the talk; they walk the walk by showing how their campaigns bring in real, tangible leads for their clients. That’s the kind of proof you can trust!
4) Access to data sources
The key to killer B2B email marketing: the right data. That’s where top-notch email marketing services shine. They dive into various data streams to fine-tune targeting, personalize your messages, and boost your campaign’s performance.
ViB gives you access to a millions-strong community of tech professionals and decision-makers. This ensures every B2B high-tech marketer can reach the right audience, maximizing the impact of their email marketing effort.
5) Detailed B2B email marketing campaign reporting
ViB is transparent about how your campaigns are performing. We share detailed reports, showing you important information about your emails’ performance.
What are the steps to evaluating a B2B email marketing agency?
It can be tempting to go for a lead generation company offering the lowest cost. But be careful.
Make sure whoever you choose can provide satisfactory answers to the following questions:
- How did you source your leads?
- How much experience do you have generating leads?
- Will you be sending the same leads to my competitors?
- Have you nurtured your leads?
- Are the leads provided as part of my target audience and ICP?
Why choose ViB as your go-to B2B email marketing agency?
At ViB, we offer you a unique approach to email marketing. We call ourselves a B2B demand generation agency for a reason:
We offer our clients only qualified leads. This means you only pay for the leads you get.
This results in zero wasted budget and happier clients.
This B2B email marketing case study shows how effective ViB Emails are:
Sheila Madrigal runs email marketing at Nutanix. She started with a small team and now oversees global email strategy. Her goal is to turn email conversions into meaningful business leads and meetings.
Sheila relies on ViB to reach more potential customers. ViB offers a cost-effective solution and has shown better results than similar services. Sheila appreciates the personal service and quick response from ViB and has worked with us for three years.
Sheila says ViB’s ability to generate valuable leads is one of the best in the business. ViB’s flexibility and strong results make us a key partner in Nutanix’s successful email marketing efforts
Our secret to success is our ViB Community
Here is how it works:
Step #1: Members Opt-In
High-tech professionals join our community to discover new technologies and emerging companies. They voluntarily share their information and interests, and opt in to meet solution providers like you.
Step #2: We identify your targets
We consult with you to align our demand generation solutions to best fit your goals and identify your ideal customer profile segments in our community.
Step #4: Strategic Content Promotion
We actively promote your content so it reaches the right leads at the right time.
Voila! The deal is done!
To find out more about our B2B email marketing agency, connect with us for a quote today.
