B2B Email Marketing Agency Selection Guide: Benefits, Tips & Starting Steps

March 6, 2024

ViB Editorial Team


Topics we'll cover

Did you know that email marketing drives a revenue of $36 for every dollar spent? 😲. 

This revenue KPI is higher than any other channel! So, you can imagine why more and more B2B marketers are still turning to B2B email marketing agencies for their marketing efforts.

So what is a B2B email marketing agency and what can it do for you?

In simple words, B2B email marketing agencies are experts in crafting and executing email campaigns based on the B2B sector’s needs. They tailor their strategies to business-to-business communication, recognizing the specific needs, processes, and dynamics within corporate environments.

There are major benefits of outsourcing to a B2B email marketing agency for small and mid-sized businesses.

Outsourcing B2B email marketing provides marketers with expertise and access to quality databases. It alleviates in-house challenges like data management, compliance, and targeted content creation. This strategic move ensures effective B2B communication, saving time and resources while reaching the right business decision-makers.

In short, a B2B email marketing agency‘s goals are to nurture leads, build brand awareness, and drive conversions within the B2B tech space.

However, this can only happen if you find the right vendor that gives you high-quality and qualified leads. Plus, these leads should be worth much more than what you invested to get them in qualitative as well as quantitative terms.

Finding the best B2B email marketing agencies can be daunting. 

But no worries! 

I have compiled a list of some of these email marketing services which encompasses the best agencies and benefits of outsourcing email marketing to make your life easier! 📄

Feeling overwhelmed? Yes, this industry is hard! So we created these 26 career and wellness tips to help you destress.
Take this wishlist as a reminder for you to focus on yourself, and work will feel easier, promise.

What are some of the best email marketing agencies?

I have compiled some of the best B2B email marketing agencies that help deliver you the right leads at the right price. You might be familiar with some of them, but will also know some unknown ones.

Let’s discover what they offer:

1 – ViB

Not your typical B2B lead generation service, ViB prioritizes clients’ growth. It works on a pay-per-qualified-lead model. This ensures you only pay for leads that are most likely to convert.

ViB Emails make one email send a target of up to 75,000 contacts. These contacts are part of its millions-strong ViB Community – tech professionals who are actively seeking new technology. 

This means the leads are already warm and nurtured and are ready to turn to sales 💰!

The standard price starts at just $2,250 per send. This makes it a highly cost-effective way to generate qualified leads.

Additionally, our leads have high-quality outcomes through our customized approach to target only high-tech professionals in the US and Canada.

 As marketers in the B2B high-tech sector, you can see how ViB is your best bet!

2 – Commcreative

CommCreative, the digital marketing agency, has a focus on various services like content creation, SEO, and demand generation via omnichannel campaigns, especially for B2B companies. 

They start by digging deep into the client’s position, competitors, and target audience to customize content and strategies that fit each business perfectly.

Using the latest tech and creative approaches, they aim for effective omni-channel marketing but remember, results can differ based on market changes and digital shifts.

3 – RocketReach

RocketReach boasts a verified database with 450 million professionals from 17 million global companies.

It aids in reaching businesses aligned with your Ideal Customer Profile (ICP). What’s more, it provides emails and phone numbers for direct outreach. 

Additionally, RocketReach also offers personalized outreach services and integrates seamlessly with various CRMs.

4 – SalesLoft

Salesloft, a cloud-based sales engagement platform is designed to make life easier for sales teams. It does this by helping them connect with potential customers more efficiently and boost sales. 

Initially focused on sales development, SalesLoft now covers the whole sales process with features like Conversation Intelligence and Revenue Intelligence.

It’s an “AI-powered revenue platform” that helps you close more deals, speed up your sales pipeline, and improve your revenue team’s results. It’s used by big names like Google, 3M, IBM, Shopify, Square, and Cisco.

Many lead generation companies offer free trials. If you’re curious about your marketing potential but not ready to commit, sign up for a trial here.

Tech professionals don’t like to give up their contact information. That’s why Lauren from OffSec works closely with ViB for targeted demand generation — that exceeds her goals on repeat.

What are the benefits of outsourcing emails to a B2B email marketing agency?

It can be very daunting to hand over the reins of your B2B email marketing initiatives to an outsider. I get it!

But as a small or medium-sized business, deciding which B2B email marketing company to choose can greatly impact your business growth.

In the ideal case, most businesses would prefer to have their in-house marketing team.

Why? Because you keep creative control. You make sure the brand messaging is consistent. 

And the most important part: you own first-party data, which means full control over sensitive information.

The catch: Can you afford your in-house department?

The sad reality is that many startups and small-scale companies are not in a position to keep an in-house marketing department. A single marketing specialist can cost anywhere between $4,541 and $9,250 per month.

That’s just one single person, so you can just imagine what keeping a whole marketing department can cost.

Here, I will break down why using an outsourced B2B email marketing agency can be a great idea.

Pros of outsourcing to B2B email marketing services

Now that you understand the basics, I’ll show you how working with an outsourced B2B email marketing service can offer you various benefits:

  • Increased bandwidth: Outsourcing opens the possibility for you and your team to focus on other projects that are more revenue and strategically-driven. Wouldn’t that be a dream come true?  This is a major deciding factor for 44% of SMBs facing operational challenges. Outsourcing B2B email marketing helps high-tech businesses save time and focus on other important tasks.
  • Access to professional team: You get help from a skilled email marketing team. They know how to optimize your campaigns and get you more value for your money. Outsourced teams usually have useful tools and resources too that you may not have the budget for.


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  • Volume-based pricing: Because agencies operate at scale, you might be able to find affordable options. For example, at ViB, we can help you generate leads through emails at a fraction of the cost (a single C-suite lead can average around $3,000!) 😮. Plus, your emails are sent to an already warm community of clients interested in buying technology. This means a shorter sales cycle and better ROI.
  • Better insights: You know what’s super cool? When you’ve got an outsourced team checking out your email campaigns up close and personal. They’re like the eagle-eyed detectives of the email world, spotting issues and dropping gems of insight that you might overlook in-house. It’s all about leveling up your strategy over time and making sure you’re not leaving any money on the table.

If you want to start an email campaign, it’s time to send your messages to a warm and nurtured audience.

ViB is a proven B2B  email marketing and demand generation expert. We can send your emails to our community of millions of tech professionals. These buyer leads are pre-vetted and eagerly waiting for new solutions.

Contact us today so we can help you launch your B2B email marketing campaign.

What are the key factors that define a top-notch B2B email marketing agency?

Did you know that a B2B email marketing agency has the power to transform a mere 100-word message into thousands of dollars of ROI? A B2B email marketing agency makes it easy to amp up your annual revenue. 

That’s something we are all striving for in the marketing industry! Isn’t it?

All you need to do is to choose a reliable and successful B2B email marketing agency.

Let me show you  the key factors that define a top-notch B2B email marketing agency:

1) Full service

You know what’s awesome? A full-service email marketing agency takes care of everything for you! From planning your marketing strategy to creating content to running campaigns, they’ve got you covered. 

And the best part? They’ll keep a close eye on how your email campaigns are performing, so you can sit back and watch the magic happen.

At ViB Tech, we excel in providing end-to-end demand-generation marketing services. We help you access a vast network of warm and nurtured audiences and boost account-based marketing results. We do that by entering the inboxes of high-value accounts or discovering better leads with similar profiles.

2) B2B email marketing specialization

B2B email marketing can be a bit trickier compared to B2C. Why? Because B2B leads often have longer sales cycles. We’re talking about targeting industry experts and decision-makers here, so it takes a little more finesse and patience to seal the deal.

With ViB Emails, this is easy. We help you access a huge pool of tech professionals who have opted into our ViB Community. They’re there for one thing: to get innovative tech solutions.

This means they are already warm and are most likely to convert into sales.

3) Proven track record of success in email marketing

So, what sets the top-notch B2B email marketing agencies apart? They’ve got a rock-solid track record of success! They don’t just talk the talk; they walk the walk by showing how their campaigns bring in real, tangible leads for their clients. That’s the kind of proof you can trust!

4) Access to data sources

What’s the key to killer B2B email marketing? Simple: Having the right data at your fingertips!  That’s where top-notch email marketing services shine. They dive into all sorts of data streams to fine-tune targeting, personalize your messages, and boost your campaign’s performance. It’s like having a secret weapon in your marketing arsenal!

ViB gives you access to a millions-strong community of tech professionals and decision-makers. This ensures every B2B high-tech marketer can access the right audience. 

This maximizes the impact of their email marketing effort. Plus, since the leads are already interested, it can result in sales.

5) Detailed B2B email marketing campaign reporting

Do you know what’s awesome about a top agency like ViB Tech? We’re totally transparent about how your campaigns are performing! We will also share detailed reports, showing you important information about your emails’ performance. 

And guess what? We’ve got your back with guaranteed leads for every penny you spend. It’s a win-win situation!

What are the steps to evaluating a B2B email marketing agency?

It can be tempting to go for a lead generation company that comes at a very cheap cost. 

Don’t do it, though! 🛑

Or at least do it after you get satisfactory answers to the following questions

  • How did you source your leads?
  • How much experience do you have generating leads?
  • Will you be sending the same leads to my competitors as well?
  • Have you nurtured your leads?
  • Are the leads provided as part of my target audience and ICP?

This will significantly help in narrowing down your B2B email marketing agency options.

Why choose ViB as your go-to B2B email marketing agency?

At ViB, we offer you a unique approach to email marketing. We call ourselves a B2B demand generation agency for a reason:

We offer our clients only qualified leads. This means you only pay for the leads you get.

This results in zero wasted budget and happier clients.

Let me show you one of our top B2B email marketing case studies  that shows how effective ViB Emails are:

We really get bang for our buck with ViB. Not only is the cost per MQL low, but the MQL to SAL conversion rate is one of the highest of all of our paid channels. ViB’s results have far exceeded the other vendors we’ve used the last few years.


Sheila Madrigal
Sr. Manager, Global Email Marketing

Sheila Madrigal, in charge of email marketing at Nutanix, started with a small team and now oversees global email strategy. Her goal was to turn email conversions into meaningful business leads and meetings.

To reach more potential customers, Sheila relies on ViB. ViB offers a cost-effective solution and has shown better results than other similar services. Sheila appreciates the personal service and quick response from ViB and has worked with us for three years.

Sheila highlights that ViB’s ability to generate valuable leads is one of the best in the business. ViB’s flexibility and strong results make us a key partner in Nutanix’s successful email marketing efforts

Our secret to success is our ViB Community

Here is how it works:

Step #1: Members Opt-In

High-tech professionals join our community to discover new technologies and emerging companies. They voluntarily share their information and interests, and opt-in to meet solution providers like you.

Step #2:  We identify your targets

We consult with you to align the demand generation solutions in our portfolio that best fit your goals, and identify your ideal customer profile segments in our community.

Step #4: Strategic Content Promotion

We actively promote our clients’ content so it reaches the right leads at the right time. This win-win approach helps us find the best leads who are accurately targeted, and most importantly self-qualified as having a relevant need.

Voila! The deal is done!

To find out more about our B2B email marketing agency, connect with us for a quote today.

There’s a better alternative to buying lead lists and tedious list cleaning. Try ViB Emails’ unique community-based approach to lead generation — and reach up to 75,000 contacts with a low-cost trial.

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