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Why B2B Tech Buyers Bail:
6 Data-Backed Reasons

Are your buyers dropping out because they’re not motivated? Or because your products are “meh…”. Or did your reps reach out too late and give a poor pitch?

Understanding why buyers bail can be guesswork, but spraying and praying isn’t optimal either. That could lead to poor allocation of your budget, and even team burnout.

To get the facts right, we researched our vast ViB Community of tech professionals to understand how they discover, evaluate, and purchase tech.

In this quick report, we compile:

  • 6 top reasons your buyers bail, ranked according to the data
  • Other insights into buying behavior
  • Tips for sales and marketing teams to address each reason
With this report, you’ll know exactly where you should and shouldn’t prioritize to get your conversions up.

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