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Ideal Customer Profile Template for B2B Marketers

Building a solid ideal customer profile (ICP) is crucial for effective targeting in your B2B marketing campaigns, and collaboration with both internal and third-party stakeholders. But with endless targeting attributes to consider, finding your best segments could feel overly complex.

In this simple worksheet, we break down:

  • Essential parameters that go into a typical ICP [Beginner]
  • Additional parameters to enrich your ICP [Pro]
  • Tips for finding the right data to inform your segmentation strategy
  • Tips on how to take action on your drafted ICP


Download your copy of the B2B Ideal Customer Profile Template today and start streamlining your targeting process.