Factsheet:
Are We Email Fit for 2024?

February’s new email standards are shaking things up. Is email marketing still reliable as a lead generation engine, or is this channel starting to break?

As part of ViB’s ongoing project, Benchmarked, we surveyed hundreds of B2B marketers and sales leaders to capture their voices in the latest industry trends.

In this one-pager, we reveal how ready marketers are for the new changes in email deliverability, including:

  • How compliant we are with the new standards
  • What sources of contact data marketers are really using
  • How open rates have changed
  • What best practices truly work
 
…all in one bite-sized factsheet!

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