Thumbnail - Factsheet 2 - Are the marketing myths all lies

Are The Marketing And Sales Myths All Lies!?

It’s 2024. Which of our age-old myths are still true, or officially busted?

As part of ViB’s ongoing project, Benchmarked, we surveyed hundreds of B2B marketers and sales leaders to capture their voices in the latest industry trends.

In this one-pager, we prove and debunk 5 myths, including:

  • email’s touted $36-40 ROI
  • the “rule of 7” for interactions in B2B
  • cold calling’s low 2% success rate
  • how GenAI’s usage has changed from 2023
…all in one bite-sized factsheet!

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