Cover page of ViB Ebook Guide - Expert B2B Lead Generation Trends and Strategies for 2024

6 Lead Generation Trends
That Matter in 2024

As B2B marketers and sales leaders, we’re constantly under pressure to stay ahead of the curve. Especially as 2024 brings its own set of challenges and opportunities, which lead generation trends are passé and which are pivotal?

In this compilation, we gathered six B2B marketing leaders and asked them to share their thoughts on:

  • 9 hacks to improve engagement using psychology
  • Why we need to rethink video and how
  • The right way to tell your brand story in B2B
  • Changes in data privacy and hows it impacts your profit
  • 4 ways AI will transform SERPs and SEO
  • Templates and tips to make email valuable again

Need to be sure that your lead generation strategy is primed for success in 2024? Don’t be left guessing. Download your copy now to learn from today’s leading marketing minds.