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Expert lead generation strategies for B2B marketers

The challenges that come with conceiving, planning, and executing a B2B lead generation strategy is dynamic and requires constant evaluation. 

We gathered five B2B marketing leaders and asked them to share their thoughts on:

  • Key strategies for a successful webinar
  • The future of virtual event engagement
  • Whether or not content syndication is a worthy channel
  • When to scale a campaign, and when to cut bait
  • The age old question of brand versus demand