Thumbnail image - Benchmarked factsheet 1

Factsheet:
Are B2B Marketing And Sales Leaders Ready For 2024?

Is email dying? How is GenAI still a thing people care about? How did our peers perform in 2023, and what are the major trends for 2024?

As part of ViB’s ongoing project, Benchmarked, we surveyed hundreds of B2B marketers and sales leaders to capture their voices in the latest industry trends.

In this one-pager, we uncover statistics around

  • whether 2023 was a big flop or win across the board,
  • the top ranked goals and strategies for 2024,
  • how budgets are changing,
  • list of predictions for 2024…
 
…all in one bite-sized factsheet!

Get more on B2B marketing