As B2B marketers ourselves, we understand that the search for the right B2B lead generation agency is a daunting one. With so many options to choose from and different aspects to consider, it can be difficult to know where to start and what to look for. You’re not alone in feeling overwhelmed by the process.

That’s why we’ve created this guide to provide you with a clear, step-by-step framework for evaluating any B2B lead generation agency you’re considering. We’ll provide answers to key questions such as:

• What types of lead generation agencies and services are there?
• What are the main approaches agencies take to source for leads?
• How do I evaluate a vendor and what questions should I ask
• How do I determine pricing fairness?

Our goal is to guide you — whether you’re a seasoned marketer or new to the game — to make the process of finding the right agency a little less daunting and a lot more successful.