ViB Research

Conduct research
you can repurpose anywhere

With ViB Research, you can easily survey targeted tech profiles to generate original research for all kinds of content, without the big price tag that comes with traditional analyst firms. 

Get a personalized walkthrough

ViB Research Pricing

Starting at

$17,500 per survey*

*For a sample size of 200-300 respondents

ViB Research is an excellent way to get analyst-level insights and generate a multitude of high-value content. We’ll co-design a research survey and promote it to the ViB Community members that fit the targeting requirements of your research objective.
  • Priced per survey
  • Full ownership of data collected
  • Niche targeting options available

Additional options

Custom state of the industry report

Get a state of the industry report written by our analysts, featuring your collected data and additional expert analyses, and that you own and can reuse anywhere.
Benefits & Features

Make better data-backed content, affordably

Generate quality research

Leverage the ViB Community’s network of tech decision makers and end users to generate original, credible research that end users will want to download.

Co-design each survey

Customize your research objectives and define your respondents’ targeting criteria to answer exactly what you need, with expert guidance from our researchers and analysts.

Get affordable research you own

ViB’s precisely targeted surveys create in-depth reports that are budget friendly, at a 1/3 the cost of traditional analysts, and provide you with the rights to the information we collect. 

Create a content library

Turn a single research report into any type of data-differentiated content to attract different personas: blogs, press releases, infographics, articles, eBooks, emails, and more.


See outstanding results like our happy customers

$5 Million in content attributed pipeline

10+ assets created from a single research report

$2 Million closed won revenue

6 earned media mentions

How It Works

Survey our niche tech community to generate insights

STEP 1 Tell us your goals

We consult with you on your research objectives and target audience criteria to craft a program to meet your specific needs and the story you want to tell.

STEP 2 We craft your survey

We work in collaboration with you to design a comprehensive research survey that helps capture the information you need. We’ll then conduct your survey in our community over six to eight weeks and compile the data.

STEP 3 Get your in-depth report

Receive a complete research portfolio including all source data, an executive summary, key insights, notable qualitative (open-ended) responses, charts and graphs, commentary where appropriate, and guidelines for content creation.

Think it through with our one-page datasheet

What is ViB Research datasheet - B2B demand generation services

Access expert support and resources

Best B2B Market Research Tools for Marketing Research Functions

How to Power Your Pipeline with Strategic Thought Leadership Content (4 Types + Examples)

The Art & Science of Content Marketing


Access expert support and resources

Best B2B Market Research Tools for Marketing Research Functions

How to Power Your Pipeline with Strategic Thought Leadership Content (4 Types + Examples)


Access expert support and resources

Best B2B Market Research Tools for Marketing Research Functions


Learn more about B2B market research

B2B market research is like detective work — you gather insights and data on a target market to make informed business decisions.

If you’re wondering how to conduct a market survey, the main steps are to figure out what you want to know, find the right audience, and ask the right questions. Some of the best B2B market research tools are online survey platforms and data analytics tools. 

Once you’re done with that, one of the best ways to turn any B2B research into leads is to pair the strategy with content marketing, and create robust, data-backed content.

These B2B survey insights can also go a long way to inform your mission-critical decisions, that can lead to big wins for your business.

Check out our market research case study with Illumio for example, where they were able to turn a single report into a full content library, as part of an integrated campaign.

At ViB, we take pride in being more affordable and marketer-friendly than major market research survey companies and analyst firms.

For example, all surveys are a 100% customizable to fit your sales and marketing objectives. Any data we produce is entirely yours to keep and repurpose to, so you can power your pipeline with thought leadership content.

Our specialty is in IT market research, with a focus on the niche tech industry. With our tech-based ViB Community, we’re able to find respondents that meet your exact targeting requirements to be your research participants.

And our favorite perk — our methodology is simpler and more efficient, so we don’t have to charge six-digit price tags like standard analyst firms and survey research companies. 

We have a partnership with Qualtrics to power our B2B market research surveys, along with a team of researchers and data analysts to help co-design your survey, and turn the data into actionable insights.

As for Qualtrics, it’s a versatile tool that allows you to design a range of quantitative and qualitative questions and supports many types of survey formats. Plus, it’s easy to edit and analyze findings, making it a great choice for our research needs.

We’re a B2B demand generation partner for tech companies and market research is just one of the solutions we offer.

We’ve got a ton of other solutions across the funnel, to help you generate leads and grow your business. So whether you need help with B2B email marketing, virtual events and webinar promotion, appointment setting, content syndication or lead generation services in general, ViB has got you covered.