ViB will present the results of our 2021 State of Marketing survey findings of over 1,000 of your B2B technology marketing peers.

This enlightening session will help you determine what adjustments you may consider, and most important help you advocate for the resources, tools and programs you need to meet and exceed goals.

Topics include:

• Top 2021 challenges
• Marketing strategies, initiatives and techniques planned to address the challenges.
• KPIs they plan on measuring success by
• Marketing & sales alignment
• The marketing technology tools they plan on leveraging.